Email Template Design
After the rebranding, I was assigned the task of designing email templates that align with the new brand identity. To ensure consistency, I assigned each type of email with one of our color pairs. As we were using Mailchimp for our email marketing at the time, I had to take into consideration the platform's limitations while designing the templates. Later on, we created our own custom Strapi template to better align with our branding.
Color palette chosen for marketing emails:
Color palette chosen for product emails:
Color palette chosen for the weekly newsletter: