Feel the Difference Campaign
Jordan’s Furniture
Centered on textures, the campaign evoked warmth, comfort, and luxury, targeting adults 25-54. The key message, “Feel the Difference,” emphasized the quality and variety of materials, from rich woods and warm leathers to plush seating and cozy beds. The tone also balanced inspiration with the brand’s signature playfulness.
Credit for this project goes to the entire creative team at Jordan’s.
Lockups & Colors
︎︎We used Jordan’s brand typeface, Mr. Eaves, for the lockups and selected elegant, seasonal colors as the primary palette to elevate the campaign’s message.
Photography & Video
︎︎We planned to shoot 10 different room scenes for the campaign with selected merchandise, along with additional footage for TV ads and marketing assets.
Web Pages
︎︎The web pages were designed to reflect the campaign’s focus on textures, incorporating the illustration style, type treatment, and bold imagery to highlight the curated room scenes and merchandise.
Emails
︎︎Emails supported the main merchandise stories for the campaign.
Social Ads
︎︎For social media, we followed key marketing principles—awareness, traffic, and conversion—to guide our strategy. We created tailored assets for platforms such as Meta, YouTube, and Pinterest, ensuring each piece aligned with the campaign's goals and resonated with platform-specific audiences.
Meta Awareness
Meta Traffic (Consideration)
Display Banner Ads
︎︎Banner ads were created in five different sizes to further promote the campaign across various online platforms.
L Bar & Game Flow
︎︎Using different elements that aligned with the campaign’s overall cohesive visual identity, Lbar and game flows were integrated into different sports game screens.
