Farinaz's Portfolio

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	<title>Farinaz's Portfolio</title>
	<link>https://farinazvala.com</link>
	<description>Farinaz's Portfolio</description>
	<pubDate>Mon, 20 Jan 2025 22:59:27 +0000</pubDate>
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	<item>
		<title>Index</title>
				
		<link>https://farinazvala.com/Index</link>

		<pubDate>Sun, 09 Apr 2023 18:31:34 +0000</pubDate>

		<dc:creator>Farinaz's Portfolio</dc:creator>

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	<item>
		<title>About Me</title>
				
		<link>https://farinazvala.com/About-Me</link>

		<pubDate>Sun, 09 Apr 2023 18:26:21 +0000</pubDate>

		<dc:creator>Farinaz's Portfolio</dc:creator>

		<guid isPermaLink="true">https://farinazvala.com/About-Me</guid>

		<description>My Contact
farinaz.vala@gmail.com
My Background
Resume
CV is available upon request
Hi there! I am Farinaz, a multi-disciplinary graphic designer/visual designer. 
I have a broad range of experience in various design areas, including but not limited to brand identity, UI/UX, publication, and motion graphics. I also have a background in teaching design at Boston University and enjoy creating art in my free time.

I approach design problems by exploring various mediums to find the best solution. If you have any design projects you need assistance with, please feel free to contact me.</description>
		
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	<item>
		<title>Unboxing Prototype</title>
				
		<link>https://farinazvala.com/Unboxing-Prototype</link>

		<pubDate>Sun, 09 Apr 2023 18:26:22 +0000</pubDate>

		<dc:creator>Farinaz's Portfolio</dc:creator>

		<guid isPermaLink="true">https://farinazvala.com/Unboxing-Prototype</guid>

		<description>Unboxing Prototype
I was asked to create a futuristic vision of what our unboxing video would look like in a digital context. Below are two flow designs for two different perspectives: one from the gift purchaser's point of view and one from the gift receiver's point of view. I also made some changes to the interface to showcase the potential of our future collaborations with OpenSea.&#38;nbsp;


&#60;img width="1710" height="620" width_o="1710" height_o="620" data-src="https://freight.cargo.site/t/original/i/0ec99c87d5a03c1ad58e5bd5315cbb7fc24b6baeb1d0cbf6391c515efd5a122b/Screen-Shot-2023-02-27-at-10.13.37-PM.png" data-mid="175285025" border="0" alt="Overview of the prototypes" data-caption="Overview of the prototypes" src="https://freight.cargo.site/w/1000/i/0ec99c87d5a03c1ad58e5bd5315cbb7fc24b6baeb1d0cbf6391c515efd5a122b/Screen-Shot-2023-02-27-at-10.13.37-PM.png" /&#62;


	Purchaser POV︎︎

A user purchased an NFT through OpenSea (added an extra button to their UI for sending gifts.) After the purchase user needs to add their information and also pick a return to sender date. If the gift receipient doesn’t claim the gift by the chosen time, NFT will be sent back to the purchaser instead. User receives a confirmation email post-purchase that allows them to see the purchaised NFT. There will be a CTA in the email that gives them an ability to go back to OpenSea and purchase other NFTs.


&#60;img width="7198" height="2935" width_o="7198" height_o="2935" data-src="https://freight.cargo.site/t/original/i/9a474f5c257741fac5520caa202e833aba3ebe81bd9689141c55278c36f0fc18/NFT-POV-1.png" data-mid="175285338" border="0"  src="https://freight.cargo.site/w/1000/i/9a474f5c257741fac5520caa202e833aba3ebe81bd9689141c55278c36f0fc18/NFT-POV-1.png" /&#62;


	Gift Recipient&#38;nbsp;
︎︎

A user would receive an email relaying that they just received an NFT as a gift, with an associated CTAThe CTA opens up a static location (splash page) with the digital unboxing of the NFTA CTA opens up a page that allows the user to enter their Metamask credentials (since they weren’t part of the initial transaction, they need to log in to claim the gift)They can see and access their new NFT in their appreciate wallet&#60;img width="7198" height="2301" width_o="7198" height_o="2301" data-src="https://freight.cargo.site/t/original/i/f0951d539e65239ff7c3fa14a50a970af9900ac92589d6008e1ea277226a9580/NFT-POV-2.png" data-mid="175285417" border="0"  src="https://freight.cargo.site/w/1000/i/f0951d539e65239ff7c3fa14a50a970af9900ac92589d6008e1ea277226a9580/NFT-POV-2.png" /&#62;


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	<item>
		<title>Appreciate Rebranding</title>
				
		<link>https://farinazvala.com/Appreciate-Rebranding</link>

		<pubDate>Tue, 11 Apr 2023 12:06:25 +0000</pubDate>

		<dc:creator>Farinaz's Portfolio</dc:creator>

		<guid isPermaLink="true">https://farinazvala.com/Appreciate-Rebranding</guid>

		<description>Appreciate Rebranding Project

&#60;img width="674" height="341" width_o="674" height_o="341" data-src="https://freight.cargo.site/t/original/i/5d681a86e354626f823b35c1b74c9fd4678d8eca409d8021438833c42c7289dc/logo-black.png" data-mid="237015260" border="0"  src="https://freight.cargo.site/w/674/i/5d681a86e354626f823b35c1b74c9fd4678d8eca409d8021438833c42c7289dc/logo-black.png" /&#62;

During
 the rebranding project for Appreciate, we realized that the existing 
brand did not accurately represent the company's values and mission. 
Thus, we initiated a complete overhaul to better align the brand with 
the company's objectives. To guide our efforts, we asked ourselves 
critical questions about Appreciate's purpose, perception, and 
positioning in the luxury goods industry within the Web3 space.

	
	Process︎︎
We approached the rebranding with a comprehensive design process, beginning with ideation and conceptualization, followed by several rounds of brainstorming, sketching, and multiple iterations, and culminating in the production of various assets for the new brand. We understood that Appreciate required a brand that effectively communicated its values and mission. As such, we focused on creating a brand that would accurately represent what Appreciate does and stands for. The rebranding process was a collaborative effort across the entire design team at Appreciate, resulting in a truly remarkable outcome.


&#60;img width="2400" height="1260" width_o="2400" height_o="1260" data-src="https://freight.cargo.site/t/original/i/edd5cf75e10dfbe1a85b597f797ad0f6f5a4ee52478f168954edc1fdcaea1e41/3.jpg" data-mid="175268960" border="0"  src="https://freight.cargo.site/w/1000/i/edd5cf75e10dfbe1a85b597f797ad0f6f5a4ee52478f168954edc1fdcaea1e41/3.jpg" /&#62;
&#60;img width="2400" height="1260" width_o="2400" height_o="1260" data-src="https://freight.cargo.site/t/original/i/61cd12d3eae217fe96a4006daca6ef55c56195fb2b2d77433d750edef5901c1d/3.png" data-mid="175268966" border="0"  src="https://freight.cargo.site/w/1000/i/61cd12d3eae217fe96a4006daca6ef55c56195fb2b2d77433d750edef5901c1d/3.png" /&#62;
&#60;img width="2400" height="1260" width_o="2400" height_o="1260" data-src="https://freight.cargo.site/t/original/i/9b8c1902ee7c1121581df946f1bf1d52bbe4f0a4ec11875315949e5b594c8bbc/4.jpg" data-mid="175268979" border="0"  src="https://freight.cargo.site/w/1000/i/9b8c1902ee7c1121581df946f1bf1d52bbe4f0a4ec11875315949e5b594c8bbc/4.jpg" /&#62;
&#60;img width="2400" height="1260" width_o="2400" height_o="1260" data-src="https://freight.cargo.site/t/original/i/b5c461a1d096a5fecb28ba394fb1cd35e93ece08e1500fc84f6b2f8625a080e3/2.png" data-mid="175268998" border="0"  src="https://freight.cargo.site/w/1000/i/b5c461a1d096a5fecb28ba394fb1cd35e93ece08e1500fc84f6b2f8625a080e3/2.png" /&#62;
&#60;img width="2400" height="1260" width_o="2400" height_o="1260" data-src="https://freight.cargo.site/t/original/i/a8d30caf180b22aa42e84fcd8a064182fe8c409880acf85f5678d81b6587e89a/1.jpg" data-mid="175268984" border="0"  src="https://freight.cargo.site/w/1000/i/a8d30caf180b22aa42e84fcd8a064182fe8c409880acf85f5678d81b6587e89a/1.jpg" /&#62;


	Logo︎︎
The number four holds a special significance in the new appreciate brand.&#38;nbsp;The new logo features a clover made up of four intertwined a's, symbolizing the role of the appreciate platform in connecting brands, partners, owners, and luxury items.

&#60;img width="2714" height="2196" width_o="2714" height_o="2196" data-src="https://freight.cargo.site/t/original/i/f40d2c0ffeacd6b8f0a4ce5ec7ab81d367c8eb3c7f65fd2fa2ad0f3d890144fd/mark-analysis.png" data-mid="175126913" border="0" data-scale="61" src="https://freight.cargo.site/w/1000/i/f40d2c0ffeacd6b8f0a4ce5ec7ab81d367c8eb3c7f65fd2fa2ad0f3d890144fd/mark-analysis.png" /&#62;

&#60;img width="1154" height="590" width_o="1154" height_o="590" data-src="https://freight.cargo.site/t/original/i/3925440566f16df223c353f8539b82739cfa1e37e9cc27e0aafa7cc25a8eb6a5/Screen-Shot-2023-02-08-at-7.49.00-PM.png" data-mid="175269221" border="0" alt="Part of the process of designing the logomark and logotype" data-caption="Part of the process of designing the logomark and logotype" src="https://freight.cargo.site/w/1000/i/3925440566f16df223c353f8539b82739cfa1e37e9cc27e0aafa7cc25a8eb6a5/Screen-Shot-2023-02-08-at-7.49.00-PM.png" /&#62;
To complement the logo mark, we created a customized logotype using the Neuzeit Grotesk typeface. This contemporary sans serif type perfectly reflects the intersection between the tech and fashion worlds that Appreciate embodies.


	Vertical and Horizontal Lockup


&#60;img width="2548" height="1484" width_o="2548" height_o="1484" data-src="https://freight.cargo.site/t/original/i/951701730f37914833280b65df54c4242f0703cac3e03e5208cc6af3d7d881ab/Vertical-Lockup.png" data-mid="175269378" border="0"  src="https://freight.cargo.site/w/1000/i/951701730f37914833280b65df54c4242f0703cac3e03e5208cc6af3d7d881ab/Vertical-Lockup.png" /&#62;
&#60;img width="2918" height="1000" width_o="2918" height_o="1000" data-src="https://freight.cargo.site/t/original/i/65813dc40b1411e27547ef43d6a7090812bd294d596071aa1ee5020913e94529/Horizontal-Lockup.png" data-mid="175269381" border="0"  src="https://freight.cargo.site/w/1000/i/65813dc40b1411e27547ef43d6a7090812bd294d596071aa1ee5020913e94529/Horizontal-Lockup.png" /&#62;

Light and Dark Backgrounds

&#60;img width="1378" height="698" width_o="1378" height_o="698" data-src="https://freight.cargo.site/t/original/i/066baae99a6a43bb7e86029f9e014df96472a89a7ef97e5d28c7d760240968b6/logo-black.png" data-mid="175269569" border="0"  src="https://freight.cargo.site/w/1000/i/066baae99a6a43bb7e86029f9e014df96472a89a7ef97e5d28c7d760240968b6/logo-black.png" /&#62;
&#60;img width="1378" height="698" width_o="1378" height_o="698" data-src="https://freight.cargo.site/t/original/i/6d2f39c26198962006b39e10f862b3be3a46c1df7f96e68194d31438e643f43c/logo-white.png" data-mid="175269588" border="0"  src="https://freight.cargo.site/w/1000/i/6d2f39c26198962006b39e10f862b3be3a46c1df7f96e68194d31438e643f43c/logo-white.png" /&#62;


	Type︎︎
To fit with the tech-focused aesthetic of appreciate, we sought out a clean and modern sans serif font with a touch of character. After exploring various options, we selected Maison Neue as our typeface of choice. This versatile font works exceptionally well in the digital space and adds a unique touch to the overall brand identity.


&#60;img width="1274" height="510" width_o="1274" height_o="510" data-src="https://freight.cargo.site/t/original/i/e48a0c28910d78c77b05dbf51fc8559b87f179a519425da8af8c519a4974ba47/Screen-Shot-2023-02-08-at-8.08.12-PM.png" data-mid="175269644" border="0" alt="Jamming on type study" data-caption="Jamming on type study" src="https://freight.cargo.site/w/1000/i/e48a0c28910d78c77b05dbf51fc8559b87f179a519425da8af8c519a4974ba47/Screen-Shot-2023-02-08-at-8.08.12-PM.png" /&#62;


	Type System


&#60;img width="2192" height="760" width_o="2192" height_o="760" data-src="https://freight.cargo.site/t/original/i/86053a1b80adc836e2081b647646f7e1317d0199a6494d2ed0c773c72f33a359/Frame-43337875.png" data-mid="175269840" border="0"  src="https://freight.cargo.site/w/1000/i/86053a1b80adc836e2081b647646f7e1317d0199a6494d2ed0c773c72f33a359/Frame-43337875.png" /&#62;
&#60;img width="2192" height="688" width_o="2192" height_o="688" data-src="https://freight.cargo.site/t/original/i/010b6225ec5f42fb2e9f8f0d024b812c98577318e5a5a31610a6b3f61ee30257/Frame-43337877.png" data-mid="175270008" border="0"  src="https://freight.cargo.site/w/1000/i/010b6225ec5f42fb2e9f8f0d024b812c98577318e5a5a31610a6b3f61ee30257/Frame-43337877.png" /&#62;
&#60;img width="2192" height="1120" width_o="2192" height_o="1120" data-src="https://freight.cargo.site/t/original/i/d6859e3834d36e81109f194ec18922521381cd1855d6f30c7c1e7459b1650522/Frame-43337878.png" data-mid="175270103" border="0" alt="Thank you Rob for our Kestrel System" data-caption="Thank you Rob for our Kestrel System" src="https://freight.cargo.site/w/1000/i/d6859e3834d36e81109f194ec18922521381cd1855d6f30c7c1e7459b1650522/Frame-43337878.png" /&#62;
&#60;img width="2192" height="864" width_o="2192" height_o="864" data-src="https://freight.cargo.site/t/original/i/2abac081d3c754cdf061fa2bb1284958e3e66d18a672518fd90f649cc8394608/Frame-43337872.png" data-mid="175269986" border="0"  src="https://freight.cargo.site/w/1000/i/2abac081d3c754cdf061fa2bb1284958e3e66d18a672518fd90f649cc8394608/Frame-43337872.png" /&#62;


	Color Palette︎︎
To adhere to the rule of fours, we selected four primary colors and four respective accent colors for each. The gem colors were chosen to represent the luxury space while also grounding the user. We also incorporated softer, brighter colors to complement the gem colors, illustrating how the brand is dynamic and serves as the intersection between luxury and fashion worlds.


	Foundation Colors&#38;nbsp;


&#60;img width="557" height="673" src="https://freight.cargo.site/w/557/q/75/i/7d7e7014603a0872cc178d19650bf2e1f09176fb6b9504004898e19d4815ec63/Dark.png"&#62;
&#60;img width="557" height="677" src="https://freight.cargo.site/w/557/q/75/i/6bb606487b72a54762b3f17fc9e449ce40d6b39b5f3043a066e7522fc2315454/Light.png"&#62;


	Primary Colors 


&#60;img width="557" height="673" src="https://freight.cargo.site/w/557/q/75/i/dde5c227554ffc62cbaf3f1acb5725575d5f9ba50b1934786a44488df4350431/Green.png"&#62;
&#60;img width="557" height="673" src="https://freight.cargo.site/w/557/q/75/i/aff58de897c4a460f330a32a6c9d53610ec31778cb0e4a5498f3feae371faae0/Red.png"&#62;
&#60;img width="557" height="673" src="https://freight.cargo.site/w/557/q/75/i/24cf22d3cde74838c4588014809fa155446c14234e67459c2eaab3367fb7555b/Yellow.png"&#62;
&#60;img width="557" height="673" src="https://freight.cargo.site/w/557/q/75/i/19fe30f377f9f55ed1a9b9dade81a467f41fa972bd10104f918bef89e449cf35/Purple.png"&#62;


	Accent Colors


&#60;img width="557" height="673" src="https://freight.cargo.site/w/557/q/75/i/7a30e0862d4d72424eb661e6c8e6f2697a06db68a0eca428348389349e2e2b30/peach.png"&#62;
&#60;img width="557" height="673" src="https://freight.cargo.site/w/557/q/75/i/1012dfe83e842e63c89729609dca2030cd4fedf071da215becebffac913e9fa2/brown.png"&#62;
&#60;img width="557" height="673" src="https://freight.cargo.site/w/557/q/75/i/7f398d985c72202ac8b688e3432651be9c8b4b62cccfee816e1b2e2ba041e173/blue.png"&#62;
&#60;img width="557" height="673" src="https://freight.cargo.site/w/557/q/75/i/42cced1a6502f3835c347b0f0a1b54b8b4f92eef242531dd566f9379a3624444/light-green.png"&#62;


	Tertiary Colors


&#60;img width="557" height="673" src="https://freight.cargo.site/w/400/q/75/i/90e2702e3b379c9177f6331b1c3677aefea29cb5fd6741ee931b9192cc5d7591/Gray-4.png"&#62;
&#60;img width="557" height="673" src="https://freight.cargo.site/w/400/q/75/i/13882f1bfb72a7713ce2909c15d6546bbf7dad0009ef24d84b8b5fd0c53b844b/Gray-3.png"&#62;
&#60;img width="557" height="673" src="https://freight.cargo.site/w/400/q/75/i/b0651cdbbefe3e236badb7f6e841fcf817bfad7ed4b10f4c20d3de58a1b369e9/Gray-2.png"&#62;
&#60;img width="557" height="673" src="https://freight.cargo.site/w/400/q/75/i/44928e14a1bac6578d5ad85e4aa9ad10c01be4366202287df3aa08d41b513109/Gray-1.png"&#62;
&#60;img width="557" height="673" src="https://freight.cargo.site/w/400/q/75/i/fb58a1f194f7c09fd546f45ea87a6b2284840f09ca7ae522a5c7eabb8201f8dd/lightest-peach.png"&#62;
&#60;img width="557" height="673" src="https://freight.cargo.site/w/400/q/75/i/8c651eb3aa213607df60ea6d7c1539a61c932f727dd6a5c001e83275c2ccedb9/lightest-brown.png"&#62;
&#60;img width="557" height="673" src="https://freight.cargo.site/w/400/q/75/i/16a0eed3e478eddd2a3f2f42239ad442adc24f94aef43da6142a7589a9e160cb/lightest-blue.png"&#62;
&#60;img width="556" height="673" src="https://freight.cargo.site/w/400/q/75/i/92f2baa0e61f56945c5498c7f691b5cc9d4d10ece1b824135be69419b59b79d0/lightest-green.png"&#62;


	Patterns︎︎
To enhance the visual identity of appreciate, we developed a pattern system using geometric shapes that resemble the logo mark. Our aim was to elevate ownership by empowering owners to make informed decisions about their belongings and find new utility in their existing items. Additionally, incorporating sophisticated patterns into the brand design ties back to luxury brands and their symbolic pattern systems, further reinforcing appreciate's position in the luxury fashion industry.&#38;nbsp;


&#60;img width="1176" height="1176" src="https://freight.cargo.site/w/300/q/75/i/a7d1ab87b4cec6ac09fa4cdf33e58adb8606ada1d334ee5f1f9b2e7de143cbdf/Seamless-Patterns-02.png"&#62;
&#60;img width="1176" height="1176" src="https://freight.cargo.site/w/300/q/75/i/14455b1fa983af1ffcc327ab425904e7a07bc3f96013010d3b33e33893339e2e/Seamless-Patterns-03.png"&#62;
&#60;img width="1176" height="1176" src="https://freight.cargo.site/w/300/q/75/i/7ade9941f4a2108b0a198332d47882aef10e28f7cc413aef0f20f0a5e8afa28a/Seamless-Patterns-08.png"&#62;
&#60;img width="1176" height="1176" src="https://freight.cargo.site/w/300/q/75/i/55c94012f4a54c9c536640c6ab342d9d70aa82ebb9799585165dd7919cbd3a08/Seamless-Patterns-04.png"&#62;
&#60;img width="1176" height="1176" src="https://freight.cargo.site/w/300/q/75/i/952446f49a25555e9085dd51e90b7806e4c96acc01c46343b4fa1b7e0544194d/Seamless-Patterns-10.png"&#62;
&#60;img width="1176" height="1176" src="https://freight.cargo.site/w/300/q/75/i/5f613dd5696ba9dc259cbf64462af52f2ef82964dbe834e6148e0a2db8be6129/Seamless-Patterns-05.png"&#62;
&#60;img width="1176" height="1176" src="https://freight.cargo.site/w/300/q/75/i/8a77af74b2423e8ee6576c8110c60d9f58fb9c2361d8fadb1caeed9d8fc35f8d/Seamless-Patterns-06.png"&#62;
&#60;img width="1176" height="1176" src="https://freight.cargo.site/w/300/q/75/i/31273ef94c0feb80b6f461a39d4aa0d215691abaa3208d8c275f4762f379c26b/Seamless-Patterns-07.png"&#62;
&#60;img width="1176" height="1176" src="https://freight.cargo.site/w/300/q/75/i/4b7e862dd035b60f07fd8922d4cd43512390a05fa55a2d31cba6c2eef257d63e/Seamless-Patterns-09.png"&#62;
&#60;img width="1176" height="1176" src="https://freight.cargo.site/w/300/q/75/i/b84bed5c6d1016aea004fe882e5bd1dc5066f2b815366cf473eeb6a218a39d44/Seamless-Patterns-11.png"&#62;


Icons and Illustrations

I created different sets of illustrations and icons that were used across the app, website, and other graphical assets. These sets were developed to convey different concepts in a visually appealing way while staying consistent with the overall branding style of Appreciate.
	App Illustrations︎︎The illustrations&#38;nbsp; were created using a set of guidelines that I developed to ensure they were in line with the brand's visual identity. This included color palettes, typography, and the use of geometric shapes that were used in logomark and patterns
	
&#60;img width="642" height="642" width_o="642" height_o="642" data-src="https://freight.cargo.site/t/original/i/f4aaad27323e408c717a1aea7a6c4342c5d695c2de0676d3b9a609bc641eb933/About-Digital-Fingerprinting.png" data-mid="237014858" border="0" alt="Digital Fingerprinting" data-caption="Digital Fingerprinting" src="https://freight.cargo.site/w/642/i/f4aaad27323e408c717a1aea7a6c4342c5d695c2de0676d3b9a609bc641eb933/About-Digital-Fingerprinting.png" /&#62;
&#60;img width="642" height="642" width_o="642" height_o="642" data-src="https://freight.cargo.site/t/original/i/46829f39a9b6a8009c199d036a5ef5df1c94fa385801264cc16f5e711e4270f6/Create-a-digital-Finger-print.png" data-mid="237014891" border="0" alt="Create a Digital Fingerprint" data-caption="Create a Digital Fingerprint" src="https://freight.cargo.site/w/642/i/46829f39a9b6a8009c199d036a5ef5df1c94fa385801264cc16f5e711e4270f6/Create-a-digital-Finger-print.png" /&#62;
&#60;img width="642" height="642" width_o="642" height_o="642" data-src="https://freight.cargo.site/t/original/i/04bece6475d620b29392a9f94265e147e097b350426c023ffd7acdd6f0186ae1/Forward-Receipt.png" data-mid="237014884" border="0" alt="Forward Receipt" data-caption="Forward Receipt" src="https://freight.cargo.site/w/642/i/04bece6475d620b29392a9f94265e147e097b350426c023ffd7acdd6f0186ae1/Forward-Receipt.png" /&#62;
&#60;img width="642" height="642" width_o="642" height_o="642" data-src="https://freight.cargo.site/t/original/i/20ee91c32d0f532de915f5653521c99540f24e5a43f19552d4439678647ab18c/Upload-Receipt.png" data-mid="237014886" border="0" alt="Upload Receipt" data-caption="Upload Receipt" src="https://freight.cargo.site/w/642/i/20ee91c32d0f532de915f5653521c99540f24e5a43f19552d4439678647ab18c/Upload-Receipt.png" /&#62;
&#60;img width="642" height="642" width_o="642" height_o="642" data-src="https://freight.cargo.site/t/original/i/1007180319312881f13d279566af713c68025ba7db1264b47e87ac8200985024/Gmail-Inbox-Sync.png" data-mid="237014900" border="0" alt="Email Inbox Sync" data-caption="Email Inbox Sync" src="https://freight.cargo.site/w/642/i/1007180319312881f13d279566af713c68025ba7db1264b47e87ac8200985024/Gmail-Inbox-Sync.png" /&#62;
&#60;img width="642" height="642" width_o="642" height_o="642" data-src="https://freight.cargo.site/t/original/i/a0787134a2d5dfb1fd859a2bf545e022273825d98542f8aa59b5a96c408505f6/Upload-Product-photo.png" data-mid="237014908" border="0" alt="Upload Product Photo" data-caption="Upload Product Photo" src="https://freight.cargo.site/w/642/i/a0787134a2d5dfb1fd859a2bf545e022273825d98542f8aa59b5a96c408505f6/Upload-Product-photo.png" /&#62;
&#60;img width="642" height="642" width_o="642" height_o="642" data-src="https://freight.cargo.site/t/original/i/07f0c7c64788cde12befc0c5a7b3b3efc44f923fa84f7d2a456b72fc56e77df9/Empty-Wishlist-V3.png" data-mid="237014918" border="0" alt="Share Wishes" data-caption="Share Wishes" src="https://freight.cargo.site/w/642/i/07f0c7c64788cde12befc0c5a7b3b3efc44f923fa84f7d2a456b72fc56e77df9/Empty-Wishlist-V3.png" /&#62;
&#60;img width="642" height="642" width_o="642" height_o="642" data-src="https://freight.cargo.site/t/original/i/4412c7e7ecd9789c85a9aede11524db04132826d8d3e1851b354f707c499f708/Empty-Wallet.png" data-mid="237014950" border="0" alt="Empty Wallet" data-caption="Empty Wallet" src="https://freight.cargo.site/w/642/i/4412c7e7ecd9789c85a9aede11524db04132826d8d3e1851b354f707c499f708/Empty-Wallet.png" /&#62;
&#60;img width="642" height="642" width_o="642" height_o="642" data-src="https://freight.cargo.site/t/original/i/7d4ab372e605801db98b678969fea74ea38ff1fcd7561977bc7b9de6ef6674ce/Empty-Wishlist.png" data-mid="237014975" border="0" alt="Empty Wishlist" data-caption="Empty Wishlist" src="https://freight.cargo.site/w/642/i/7d4ab372e605801db98b678969fea74ea38ff1fcd7561977bc7b9de6ef6674ce/Empty-Wishlist.png" /&#62;
&#60;img width="642" height="642" width_o="642" height_o="642" data-src="https://freight.cargo.site/t/original/i/4714b1dd02ac3100616b47ba5fe4759e12c3259b4103ff925ac5c32d9e598802/Empty-Wishlist-V2.png" data-mid="237014976" border="0" alt="No Wishlist" data-caption="No Wishlist" src="https://freight.cargo.site/w/642/i/4714b1dd02ac3100616b47ba5fe4759e12c3259b4103ff925ac5c32d9e598802/Empty-Wishlist-V2.png" /&#62;
&#60;img width="642" height="642" width_o="642" height_o="642" data-src="https://freight.cargo.site/t/original/i/ec06ed582c981b41e8a1a6ea0d27c66c6b7b28451d45aff5414169ef8e4a97d7/Pending-Item-card.png" data-mid="237014977" border="0" alt="Pending Item Card" data-caption="Pending Item Card" src="https://freight.cargo.site/w/642/i/ec06ed582c981b41e8a1a6ea0d27c66c6b7b28451d45aff5414169ef8e4a97d7/Pending-Item-card.png" /&#62;
&#60;img width="642" height="642" width_o="642" height_o="642" data-src="https://freight.cargo.site/t/original/i/c254952524b4bec0bddb9312f50adf8521b1065d47aa5b26fa10efbc9c5a506f/Items-with-no-Pic.png" data-mid="237014978" border="0" alt="Item with No Picture" data-caption="Item with No Picture" src="https://freight.cargo.site/w/642/i/c254952524b4bec0bddb9312f50adf8521b1065d47aa5b26fa10efbc9c5a506f/Items-with-no-Pic.png" /&#62;


	&#60;img width="856" height="1728" width_o="856" height_o="1728" data-src="https://freight.cargo.site/t/original/i/573263bbc4f6f63d54857003f7f931311109765b032776ac00f1f2668af704d5/Mockup-iPhone-13-midnight.gif" data-mid="237014857" border="0" data-scale="100" src="https://freight.cargo.site/w/856/i/573263bbc4f6f63d54857003f7f931311109765b032776ac00f1f2668af704d5/Mockup-iPhone-13-midnight.gif" /&#62;
	App Icons︎︎As the needs of the project evolved, I continued to design and create new sets of icons to accommodate new features and functionalities. However, no matter the concept or purpose, each set followed the same consistent rules that were established during the rebranding process. This allowed for a cohesive and unified visual identity for the brand across all platforms and media.
	
	
&#60;img width="417" height="209" width_o="417" height_o="209" data-src="https://freight.cargo.site/t/original/i/9e082540beee2d886502c52ed947addc60fcaf5552a3510ed87b5c29631a2871/Verified-12-px.png" data-mid="237014982" border="0" alt="Verified (12px)" data-caption="Verified (12px)" src="https://freight.cargo.site/w/417/i/9e082540beee2d886502c52ed947addc60fcaf5552a3510ed87b5c29631a2871/Verified-12-px.png" /&#62;
&#60;img width="417" height="209" width_o="417" height_o="209" data-src="https://freight.cargo.site/t/original/i/12b3075fca9520e63ff6a677de831d198627228bc7e806890ebb2e1fffc5a98f/Verified-16-px.png" data-mid="237014983" border="0" alt="Verified (16px)" data-caption="Verified (16px)" src="https://freight.cargo.site/w/417/i/12b3075fca9520e63ff6a677de831d198627228bc7e806890ebb2e1fffc5a98f/Verified-16-px.png" /&#62;
&#60;img width="417" height="209" width_o="417" height_o="209" data-src="https://freight.cargo.site/t/original/i/b0f83d057c3fbabcecabe6ff326e990eed8ee1df34a4c8a5fc4f73a51fe169c9/Verified-20-px.png" data-mid="237014984" border="0" alt="Verified (20px)" data-caption="Verified (20px)" src="https://freight.cargo.site/w/417/i/b0f83d057c3fbabcecabe6ff326e990eed8ee1df34a4c8a5fc4f73a51fe169c9/Verified-20-px.png" /&#62;
&#60;img width="417" height="209" width_o="417" height_o="209" data-src="https://freight.cargo.site/t/original/i/7433f27c120e7eb8d4cdb8a6b5711983032672d937d558ba206e826ca2dd9184/Verified-24-px.png" data-mid="237014985" border="0" alt="Verified (24px)" data-caption="Verified (24px)" src="https://freight.cargo.site/w/417/i/7433f27c120e7eb8d4cdb8a6b5711983032672d937d558ba206e826ca2dd9184/Verified-24-px.png" /&#62;
&#60;img width="417" height="209" width_o="417" height_o="209" data-src="https://freight.cargo.site/t/original/i/035664d2c775bc58932e0ea378a16b443680a2b6c28e54a9c43f076747fae9a6/Covered-12-px.png" data-mid="237014986" border="0" alt="Coverage (12px)" data-caption="Coverage (12px)" src="https://freight.cargo.site/w/417/i/035664d2c775bc58932e0ea378a16b443680a2b6c28e54a9c43f076747fae9a6/Covered-12-px.png" /&#62;
&#60;img width="417" height="209" width_o="417" height_o="209" data-src="https://freight.cargo.site/t/original/i/bd2c2b4c5cb770a12bb891c97bb541f3cc7a299073ce446f099d5b4a5f8877dc/Covered-16-px.png" data-mid="237014987" border="0" alt="Coverage (16px)" data-caption="Coverage (16px)" src="https://freight.cargo.site/w/417/i/bd2c2b4c5cb770a12bb891c97bb541f3cc7a299073ce446f099d5b4a5f8877dc/Covered-16-px.png" /&#62;
&#60;img width="417" height="209" width_o="417" height_o="209" data-src="https://freight.cargo.site/t/original/i/1b9aa21561af6f5bc1aca14bfe7565615921eafbc48ab7017f64273cdcf096e5/Covered-20-px.png" data-mid="237014989" border="0" alt="Coverage (20px)" data-caption="Coverage (20px)" src="https://freight.cargo.site/w/417/i/1b9aa21561af6f5bc1aca14bfe7565615921eafbc48ab7017f64273cdcf096e5/Covered-20-px.png" /&#62;
&#60;img width="417" height="209" width_o="417" height_o="209" data-src="https://freight.cargo.site/t/original/i/915f560b3f41484b42e0abf9bd4c75634c8ee459fd84c0d595b1a056ddb00a17/Covered-24-px.png" data-mid="237014990" border="0" alt="Coverage (24px)" data-caption="Coverage (24px)" src="https://freight.cargo.site/w/417/i/915f560b3f41484b42e0abf9bd4c75634c8ee459fd84c0d595b1a056ddb00a17/Covered-24-px.png" /&#62;
&#60;img width="417" height="209" width_o="417" height_o="209" data-src="https://freight.cargo.site/t/original/i/3ea4f47dcbf943db5728102e8c240f4472904b830ef42ec70bedc3b2a087132f/FP-12-px.png" data-mid="237014991" border="0" alt="Fingerprint (12px)" data-caption="Fingerprint (12px)" src="https://freight.cargo.site/w/417/i/3ea4f47dcbf943db5728102e8c240f4472904b830ef42ec70bedc3b2a087132f/FP-12-px.png" /&#62;
&#60;img width="417" height="209" width_o="417" height_o="209" data-src="https://freight.cargo.site/t/original/i/071075ce66186b168ea72dcdb23d2dcfd592ccb0df7ad52eef5bca720846fbb5/FP-16-px.png" data-mid="237014992" border="0" alt="Fingerprint (16px)" data-caption="Fingerprint (16px)" src="https://freight.cargo.site/w/417/i/071075ce66186b168ea72dcdb23d2dcfd592ccb0df7ad52eef5bca720846fbb5/FP-16-px.png" /&#62;
&#60;img width="417" height="209" width_o="417" height_o="209" data-src="https://freight.cargo.site/t/original/i/ef15ea3494c459c922b23f295eb6981b794352d09c57f7c21b26417b98333f12/FP-20-px.png" data-mid="237014993" border="0" alt="Fingerprint (20px)" data-caption="Fingerprint (20px)" src="https://freight.cargo.site/w/417/i/ef15ea3494c459c922b23f295eb6981b794352d09c57f7c21b26417b98333f12/FP-20-px.png" /&#62;
&#60;img width="417" height="209" width_o="417" height_o="209" data-src="https://freight.cargo.site/t/original/i/cc82f1629d0b7b28aa489865af9563364125d9dfc3582cbbfc573f624b48363a/FP-24-px.png" data-mid="237014994" border="0" alt="Fingerprint (24px)" data-caption="Fingerprint (24px)" src="https://freight.cargo.site/w/417/i/cc82f1629d0b7b28aa489865af9563364125d9dfc3582cbbfc573f624b48363a/FP-24-px.png" /&#62;
&#60;img width="417" height="209" width_o="417" height_o="209" data-src="https://freight.cargo.site/t/original/i/86f3f586eea5e460b10f6b8bb59c1308dd413677d7c1a3cacabbb58fab1bc476/Yay-12-px.png" data-mid="237014998" border="0" alt="Tada (12px)" data-caption="Tada (12px)" src="https://freight.cargo.site/w/417/i/86f3f586eea5e460b10f6b8bb59c1308dd413677d7c1a3cacabbb58fab1bc476/Yay-12-px.png" /&#62;
&#60;img width="417" height="209" width_o="417" height_o="209" data-src="https://freight.cargo.site/t/original/i/bd5b7b82e74df84b71549b90dfa28416d5fb0cccfa714d68bd984e465c0ac3b7/Yay-16-px.png" data-mid="237014999" border="0" alt="Tada (16px)" data-caption="Tada (16px)" src="https://freight.cargo.site/w/417/i/bd5b7b82e74df84b71549b90dfa28416d5fb0cccfa714d68bd984e465c0ac3b7/Yay-16-px.png" /&#62;
&#60;img width="417" height="209" width_o="417" height_o="209" data-src="https://freight.cargo.site/t/original/i/3ed652054ea95c0bbc20eba0172f45742986fed85ab68fff47872394343f4c63/Yay-20-px.png" data-mid="237015000" border="0" alt="Tada (20px)" data-caption="Tada (20px)" src="https://freight.cargo.site/w/417/i/3ed652054ea95c0bbc20eba0172f45742986fed85ab68fff47872394343f4c63/Yay-20-px.png" /&#62;
&#60;img width="417" height="209" width_o="417" height_o="209" data-src="https://freight.cargo.site/t/original/i/14a268d36ce7b18acfd4b1f873367422a8da3faa82fb3cade9db564f92a6d212/Yay-24-px.png" data-mid="237015001" border="0" alt="Tada (24px)" data-caption="Tada (24px)" src="https://freight.cargo.site/w/417/i/14a268d36ce7b18acfd4b1f873367422a8da3faa82fb3cade9db564f92a6d212/Yay-24-px.png" /&#62;

	&#60;img width="1306" height="2637" width_o="1306" height_o="2637" data-src="https://freight.cargo.site/t/original/i/bfeb62c2d7418f4c98640e87dab018aefe53b668cdda669becaad6951efa674e/notifications.png" data-mid="237014980" border="0"  src="https://freight.cargo.site/w/1000/i/bfeb62c2d7418f4c98640e87dab018aefe53b668cdda669becaad6951efa674e/notifications.png" /&#62;

	Web Illustrations︎︎Web Illustrations were simillar to the App illustrations with different animation styles and different color palettes for each landing page. 
	
	
	&#60;img width="1200" height="1200" width_o="1200" height_o="1200" data-src="https://freight.cargo.site/t/original/i/1351249f880085db3305dd387163430198446382d6863c665a4efea3d0158ab6/Illustrations_Animation.gif" data-mid="237015003" border="0"  src="https://freight.cargo.site/w/1000/i/1351249f880085db3305dd387163430198446382d6863c665a4efea3d0158ab6/Illustrations_Animation.gif" /&#62;
	

&#60;img width="642" height="642" width_o="642" height_o="642" data-src="https://freight.cargo.site/t/original/i/e1f35d4d25557df3200cf9505ed1e2f68f0d50eb7e70502d56c9a05388990114/401k.png" data-mid="237015004" border="0" alt="401k" data-caption="401k" src="https://freight.cargo.site/w/642/i/e1f35d4d25557df3200cf9505ed1e2f68f0d50eb7e70502d56c9a05388990114/401k.png" /&#62;
&#60;img width="642" height="642" width_o="642" height_o="642" data-src="https://freight.cargo.site/t/original/i/ef9ea0ccaeb57499b0b93a1c6c0f63bb367a106bf68958b43b7203f6ba0a1174/Disability.png" data-mid="237015005" border="0" alt="Disability" data-caption="Disability" src="https://freight.cargo.site/w/642/i/ef9ea0ccaeb57499b0b93a1c6c0f63bb367a106bf68958b43b7203f6ba0a1174/Disability.png" /&#62;
&#60;img width="642" height="642" width_o="642" height_o="642" data-src="https://freight.cargo.site/t/original/i/f1cb4693b88d670cf771196b35555b5f972dd05a9c0b68c146f2740c6d1c19f8/Equity.png" data-mid="237015006" border="0" alt="Equity" data-caption="Equity" src="https://freight.cargo.site/w/642/i/f1cb4693b88d670cf771196b35555b5f972dd05a9c0b68c146f2740c6d1c19f8/Equity.png" /&#62;
&#60;img width="642" height="642" width_o="642" height_o="642" data-src="https://freight.cargo.site/t/original/i/4f6a71940e81401192ecfe03caa2d3f1f7ed373928f2c981a5429e3d1c510941/Health-care.png" data-mid="237015007" border="0" alt="Health Care" data-caption="Health Care" src="https://freight.cargo.site/w/642/i/4f6a71940e81401192ecfe03caa2d3f1f7ed373928f2c981a5429e3d1c510941/Health-care.png" /&#62;
&#60;img width="642" height="642" width_o="642" height_o="642" data-src="https://freight.cargo.site/t/original/i/397a3f2165dee9f0574602afc6fe6d40c8587d1a0c51052df06faefd51fd55ab/Intentional-design.png" data-mid="237015009" border="0" alt="Intentional Design" data-caption="Intentional Design" src="https://freight.cargo.site/w/642/i/397a3f2165dee9f0574602afc6fe6d40c8587d1a0c51052df06faefd51fd55ab/Intentional-design.png" /&#62;
&#60;img width="642" height="642" width_o="642" height_o="642" data-src="https://freight.cargo.site/t/original/i/82f2b15d6e96e5d432c3a25c7e8819d4c5df9ca757af19a0d170a833c87690b5/personally.png" data-mid="237015010" border="0" alt="Personally" data-caption="Personally" src="https://freight.cargo.site/w/642/i/82f2b15d6e96e5d432c3a25c7e8819d4c5df9ca757af19a0d170a833c87690b5/personally.png" /&#62;
&#60;img width="642" height="642" width_o="642" height_o="642" data-src="https://freight.cargo.site/t/original/i/dee07e3b4708ff2cb996da90af8b47e6078c064dcca631c96f07071e66e07212/physically.png" data-mid="237015011" border="0" alt="Physically" data-caption="Physically" src="https://freight.cargo.site/w/642/i/dee07e3b4708ff2cb996da90af8b47e6078c064dcca631c96f07071e66e07212/physically.png" /&#62;
&#60;img width="642" height="642" width_o="642" height_o="642" data-src="https://freight.cargo.site/t/original/i/66f2e877ec669128f22779cd2b6139d28c5def5f6d42d244e9de75499fbbe8e2/socially.png" data-mid="237015012" border="0" alt="Socially" data-caption="Socially" src="https://freight.cargo.site/w/642/i/66f2e877ec669128f22779cd2b6139d28c5def5f6d42d244e9de75499fbbe8e2/socially.png" /&#62;
&#60;img width="642" height="642" width_o="642" height_o="642" data-src="https://freight.cargo.site/t/original/i/632f7b6339731e9120141592c4af3267c00ebee19edfe9e199fafb7512d6196c/Pragmatic-optimism.png" data-mid="237015013" border="0" alt="Pragmatic Optimism" data-caption="Pragmatic Optimism" src="https://freight.cargo.site/w/642/i/632f7b6339731e9120141592c4af3267c00ebee19edfe9e199fafb7512d6196c/Pragmatic-optimism.png" /&#62;
&#60;img width="642" height="642" width_o="642" height_o="642" data-src="https://freight.cargo.site/t/original/i/42b9f1882a4d920565d9f2a371343a0957c70572a51c3020b88df2a6c5c497fc/Social-Catalyst.png" data-mid="237015014" border="0" alt="Social Catalyst" data-caption="Social Catalyst" src="https://freight.cargo.site/w/642/i/42b9f1882a4d920565d9f2a371343a0957c70572a51c3020b88df2a6c5c497fc/Social-Catalyst.png" /&#62;
&#60;img width="642" height="642" width_o="642" height_o="642" data-src="https://freight.cargo.site/t/original/i/95124f89c16a2d7912600a6ee70a9d572bbda537cbba9dfcf0d2c7c46ec15d6b/Remote-first.png" data-mid="237015017" border="0" alt="Remote First" data-caption="Remote First" src="https://freight.cargo.site/w/642/i/95124f89c16a2d7912600a6ee70a9d572bbda537cbba9dfcf0d2c7c46ec15d6b/Remote-first.png" /&#62;
&#60;img width="642" height="642" width_o="642" height_o="642" data-src="https://freight.cargo.site/t/original/i/f6f4f9f35b17db7e5b8e5ac750af69f851f3d9d3466749406b73b0cbb09359fe/Uniquely-autonomous.png" data-mid="237015018" border="0" alt="Uniquely Autonomous" data-caption="Uniquely Autonomous" src="https://freight.cargo.site/w/642/i/f6f4f9f35b17db7e5b8e5ac750af69f851f3d9d3466749406b73b0cbb09359fe/Uniquely-autonomous.png" /&#62;
&#60;img width="642" height="642" width_o="642" height_o="642" data-src="https://freight.cargo.site/t/original/i/71a84e66b2e4253e3bfb35b5dbbcc4fff600068c7865259982a584ff94865095/Vacation.png" data-mid="237015019" border="0" alt="Vacation" data-caption="Vacation" src="https://freight.cargo.site/w/642/i/71a84e66b2e4253e3bfb35b5dbbcc4fff600068c7865259982a584ff94865095/Vacation.png" /&#62;
&#60;img width="642" height="642" width_o="642" height_o="642" data-src="https://freight.cargo.site/t/original/i/acbbc88eec853317502e453ed4ca89c374dd206426a176c7d0961df35278b345/Chain-of-Custody.png" data-mid="237015020" border="0" alt="Chain of Custody" data-caption="Chain of Custody" src="https://freight.cargo.site/w/642/i/acbbc88eec853317502e453ed4ca89c374dd206426a176c7d0961df35278b345/Chain-of-Custody.png" /&#62;
&#60;img width="642" height="642" width_o="642" height_o="642" data-src="https://freight.cargo.site/t/original/i/a9b8ecd8092c463c7a5cfedb60fb4d0ecb76e40c09f7da1917d3ebb58c9e6e1b/Intelligent-marketing.png" data-mid="237015021" border="0" alt="Intelligent Marketing" data-caption="Intelligent Marketing" src="https://freight.cargo.site/w/642/i/a9b8ecd8092c463c7a5cfedb60fb4d0ecb76e40c09f7da1917d3ebb58c9e6e1b/Intelligent-marketing.png" /&#62;
&#60;img width="642" height="642" width_o="642" height_o="642" data-src="https://freight.cargo.site/t/original/i/c5e9b43b8108bffb70daa1629781c1ca436a82e8a9cb7b9b168fc81d7b2b8a34/Targeted-Marketing.png" data-mid="237015022" border="0" alt="Targeted Marketing" data-caption="Targeted Marketing" src="https://freight.cargo.site/w/642/i/c5e9b43b8108bffb70daa1629781c1ca436a82e8a9cb7b9b168fc81d7b2b8a34/Targeted-Marketing.png" /&#62;
&#60;img width="642" height="642" width_o="642" height_o="642" data-src="https://freight.cargo.site/t/original/i/9aa24d498428e28086864e0015f289bf6688f8b326fd6e4d15fbcd4123de0ac6/market-insight.png" data-mid="237015023" border="0" alt="Market Insight" data-caption="Market Insight" src="https://freight.cargo.site/w/642/i/9aa24d498428e28086864e0015f289bf6688f8b326fd6e4d15fbcd4123de0ac6/market-insight.png" /&#62;
&#60;img width="642" height="642" width_o="642" height_o="642" data-src="https://freight.cargo.site/t/original/i/0c70d12029cacf96f36c10d10582572ed463bba5d5c18882460796aa4ed38e34/Protect.png" data-mid="237015024" border="0" alt="Protect" data-caption="Protect" src="https://freight.cargo.site/w/642/i/0c70d12029cacf96f36c10d10582572ed463bba5d5c18882460796aa4ed38e34/Protect.png" /&#62;
&#60;img width="642" height="642" width_o="642" height_o="642" data-src="https://freight.cargo.site/t/original/i/03bd0529334f9658a01d1dbf74a4d0ebbd2abfd59dde95683dc847ee1857bcc7/Share.png" data-mid="237015025" border="0" alt="Share" data-caption="Share" src="https://freight.cargo.site/w/642/i/03bd0529334f9658a01d1dbf74a4d0ebbd2abfd59dde95683dc847ee1857bcc7/Share.png" /&#62;
&#60;img width="642" height="642" width_o="642" height_o="642" data-src="https://freight.cargo.site/t/original/i/971f5ac34b2ea10b8653b5ba219874ad2877b70a5b8e7eda3f4045e5ffdc48d1/nTrackd.png" data-mid="237015027" border="0" alt="Track" data-caption="Track" src="https://freight.cargo.site/w/642/i/971f5ac34b2ea10b8653b5ba219874ad2877b70a5b8e7eda3f4045e5ffdc48d1/nTrackd.png" /&#62;


	Graphics’ Icons︎︎For some of the imageries used throughout the website we created costum icons to tie them back to the overall branding. 

	
	&#60;img width="1562" height="1956" width_o="1562" height_o="1956" data-src="https://freight.cargo.site/t/original/i/f46de17306bca8ac4cdd290637c9746bc2d9a496a8a2e7208a7eef465779cb9e/Hero-image-together.png" data-mid="237015048" border="0"  src="https://freight.cargo.site/w/1000/i/f46de17306bca8ac4cdd290637c9746bc2d9a496a8a2e7208a7eef465779cb9e/Hero-image-together.png" /&#62;
	

&#60;img width="642" height="642" width_o="642" height_o="642" data-src="https://freight.cargo.site/t/original/i/bae96ce4e96131bcd587827b99ea0b1fc6ce6f12313f5ea57e76def5aea65512/1.png" data-mid="237015053" border="0"  src="https://freight.cargo.site/w/642/i/bae96ce4e96131bcd587827b99ea0b1fc6ce6f12313f5ea57e76def5aea65512/1.png" /&#62;
&#60;img width="642" height="642" width_o="642" height_o="642" data-src="https://freight.cargo.site/t/original/i/9b35ce36eb373e1110665969039dde1d838bf1ff6dff33f59123c62fa5ebca59/2.png" data-mid="237015054" border="0"  src="https://freight.cargo.site/w/642/i/9b35ce36eb373e1110665969039dde1d838bf1ff6dff33f59123c62fa5ebca59/2.png" /&#62;
&#60;img width="642" height="642" width_o="642" height_o="642" data-src="https://freight.cargo.site/t/original/i/a06455f8979d12b2ce1a24bd29ad94060804f32f6ec23f6e2ab89c8dd0366b6d/7.png" data-mid="237015055" border="0"  src="https://freight.cargo.site/w/642/i/a06455f8979d12b2ce1a24bd29ad94060804f32f6ec23f6e2ab89c8dd0366b6d/7.png" /&#62;
&#60;img width="642" height="642" width_o="642" height_o="642" data-src="https://freight.cargo.site/t/original/i/114a192519332c35c4b6620804b9d1ecdfd382ad44a78f197f6dafad111306db/9.png" data-mid="237015056" border="0"  src="https://freight.cargo.site/w/642/i/114a192519332c35c4b6620804b9d1ecdfd382ad44a78f197f6dafad111306db/9.png" /&#62;
&#60;img width="642" height="642" width_o="642" height_o="642" data-src="https://freight.cargo.site/t/original/i/35007e80bfbb5924b0d88fd33092538b80f95a75d25aff5966b778f58b06a235/8.png" data-mid="237015057" border="0"  src="https://freight.cargo.site/w/642/i/35007e80bfbb5924b0d88fd33092538b80f95a75d25aff5966b778f58b06a235/8.png" /&#62;
&#60;img width="642" height="642" width_o="642" height_o="642" data-src="https://freight.cargo.site/t/original/i/1ded709f0ae0346c8d6c2ac8364704880b7fe5a204499ad78271c1c0d2d0bcc5/3.png" data-mid="237015058" border="0"  src="https://freight.cargo.site/w/642/i/1ded709f0ae0346c8d6c2ac8364704880b7fe5a204499ad78271c1c0d2d0bcc5/3.png" /&#62;
&#60;img width="642" height="642" width_o="642" height_o="642" data-src="https://freight.cargo.site/t/original/i/808a4507fe93489f8ec15df6dab5dbdfe832c01b43ace02ebfc006175da29123/4.png" data-mid="237015059" border="0"  src="https://freight.cargo.site/w/642/i/808a4507fe93489f8ec15df6dab5dbdfe832c01b43ace02ebfc006175da29123/4.png" /&#62;
&#60;img width="642" height="642" width_o="642" height_o="642" data-src="https://freight.cargo.site/t/original/i/bff001d3417ca5eed36e9fc01b9d074d5675f1d90df26a867b23588c5faf838b/5.png" data-mid="237015060" border="0"  src="https://freight.cargo.site/w/642/i/bff001d3417ca5eed36e9fc01b9d074d5675f1d90df26a867b23588c5faf838b/5.png" /&#62;
&#60;img width="642" height="642" width_o="642" height_o="642" data-src="https://freight.cargo.site/t/original/i/88d5156eecf8675638cfed5664c2f4ad794f5871f7381e56fc3bef73ea241007/6.png" data-mid="237015061" border="0"  src="https://freight.cargo.site/w/642/i/88d5156eecf8675638cfed5664c2f4ad794f5871f7381e56fc3bef73ea241007/6.png" /&#62;
&#60;img width="642" height="642" width_o="642" height_o="642" data-src="https://freight.cargo.site/t/original/i/fa2f2b2e9b035cd7295ebb0d44e8d76104d7ee29b838ee02e0627419955e4dae/10.png" data-mid="237015062" border="0"  src="https://freight.cargo.site/w/642/i/fa2f2b2e9b035cd7295ebb0d44e8d76104d7ee29b838ee02e0627419955e4dae/10.png" /&#62;

Email Template Design
After the rebranding, I was assigned the task of designing email templates that align with the new brand identity. To ensure consistency, I assigned each type of email with one of our color pairs. As we were using Mailchimp for our email marketing at the time, I had to take into consideration the platform's limitations while designing the templates. Later on, we created our own custom Strapi template to better align with our branding.
	

	&#38;nbsp; &#38;nbsp; Marketing Emails

&#60;img width="1792" height="325" width_o="1792" height_o="325" data-src="https://freight.cargo.site/t/original/i/1f15ceb200da638daaec7a451f50002dd69e063ddbf46b7a0cc3a5369d31b622/Partners-colors.png" data-mid="237015068" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/1f15ceb200da638daaec7a451f50002dd69e063ddbf46b7a0cc3a5369d31b622/Partners-colors.png" /&#62;&#60;img width="663" height="1665" width_o="663" height_o="1665" data-src="https://freight.cargo.site/t/original/i/68c6b8258ad087f1a362daa209d38ca8e549173dc1acc86f84d3cf15d14d0385/email-1_Desktop.png" data-mid="237015067" border="0"  src="https://freight.cargo.site/w/663/i/68c6b8258ad087f1a362daa209d38ca8e549173dc1acc86f84d3cf15d14d0385/email-1_Desktop.png" /&#62;
	&#38;nbsp; &#38;nbsp; Newsletter
&#60;img width="1792" height="325" width_o="1792" height_o="325" data-src="https://freight.cargo.site/t/original/i/9abacb3f9d21e6d9d40b0527256f015c8335e5305b75cada85d932dd16db9675/Owners-colors.png" data-mid="237015072" border="0"  src="https://freight.cargo.site/w/1000/i/9abacb3f9d21e6d9d40b0527256f015c8335e5305b75cada85d932dd16db9675/Owners-colors.png" /&#62;&#60;img width="660" height="1643" width_o="660" height_o="1643" data-src="https://freight.cargo.site/t/original/i/2baef74a1fea873038141a048ff7de48dc3326cb868f515e3bd6233399c5bba1/email-7_Desktop.png" data-mid="237015073" border="0"  src="https://freight.cargo.site/w/660/i/2baef74a1fea873038141a048ff7de48dc3326cb868f515e3bd6233399c5bba1/email-7_Desktop.png" /&#62;

	Mobile View︎︎


&#60;img width="422" height="852" width_o="422" height_o="852" data-src="https://freight.cargo.site/t/original/i/bd975358918d3312cf3d12602f7047a834bf27c05e7eaabeb48d982d4995d374/Group-2228.png" data-mid="237015126" border="0"  src="https://freight.cargo.site/w/422/i/bd975358918d3312cf3d12602f7047a834bf27c05e7eaabeb48d982d4995d374/Group-2228.png" /&#62;
&#60;img width="422" height="852" width_o="422" height_o="852" data-src="https://freight.cargo.site/t/original/i/64848e2272ac69ab0c79a91505e51651e5a94ec305de64d2d81638743351902f/Group-2229.png" data-mid="237015129" border="0" data-rotation="5" src="https://freight.cargo.site/w/422/i/64848e2272ac69ab0c79a91505e51651e5a94ec305de64d2d81638743351902f/Group-2229.png" /&#62;
&#60;img width="422" height="852" width_o="422" height_o="852" data-src="https://freight.cargo.site/t/original/i/c7cf3041c69a7f2c5a6b163cd8ebaa4aa1bca49bee8e48355a6c84b36205a44d/Frame-43338310.png" data-mid="237015133" border="0"  src="https://freight.cargo.site/w/422/i/c7cf3041c69a7f2c5a6b163cd8ebaa4aa1bca49bee8e48355a6c84b36205a44d/Frame-43338310.png" /&#62;


Apple App Store Collateral
	App Icon︎︎

&#60;img width="1863" height="2469" width_o="1863" height_o="2469" data-src="https://freight.cargo.site/t/original/i/b3a2cf90781ea8c3912230dc7e18f5afa8ee37f3e195245b9d806ecf34e9d6d6/ios.png" data-mid="237015146" border="0"  src="https://freight.cargo.site/w/1000/i/b3a2cf90781ea8c3912230dc7e18f5afa8ee37f3e195245b9d806ecf34e9d6d6/ios.png" /&#62;
&#60;img width="1102" height="2220" width_o="1102" height_o="2220" data-src="https://freight.cargo.site/t/original/i/7208d2ad76488d38314cf218fbeb82f7528579c226aed22a0b4d0bc83c96bd1b/Preview-Screens.png" data-mid="237015148" border="0"  src="https://freight.cargo.site/w/1000/i/7208d2ad76488d38314cf218fbeb82f7528579c226aed22a0b4d0bc83c96bd1b/Preview-Screens.png" /&#62;
&#60;img width="1102" height="2220" width_o="1102" height_o="2220" data-src="https://freight.cargo.site/t/original/i/e4994a8c3bc95a809956787e7578939d8e98a63bf8616cc8680acae099f5fb1b/app-icon.png" data-mid="237015149" border="0"  src="https://freight.cargo.site/w/1000/i/e4994a8c3bc95a809956787e7578939d8e98a63bf8616cc8680acae099f5fb1b/app-icon.png" /&#62;


	App Store Preview Screens︎︎Based on the Apple app preview and screenshot specs I designed preview screens for Apple app store store and adjusted the design for different sizes and resolutions.
 

&#60;img width="6426" height="2688" width_o="6426" height_o="2688" data-src="https://freight.cargo.site/t/original/i/7295046736f134178bdc9999b1b8c8d24fdc1eae1aa285fa9ce5c42c4aedc5e1/Frame-100.png" data-mid="237015158" border="0" alt="e.g. iPhone 13 Pro Max (2688 x 1242px)" data-caption="e.g. iPhone 13 Pro Max (2688 x 1242px)" src="https://freight.cargo.site/w/1000/i/7295046736f134178bdc9999b1b8c8d24fdc1eae1aa285fa9ce5c42c4aedc5e1/Frame-100.png" /&#62;

Designs for Social Media Platforms
Here are some of the design examples used at appreciate for social media marketing. Although I helped with ideation and designing assets, most of the credit goes to the art director Bonnie Mounier and the social media director Grace Collora. 

	
	Celebrity Wallets︎︎One of the campaigns we created for promoting the appreciate app was “Celebrity Wallet”. In addition to desktop formats used for in-person interactive events, we also had Pinterest and Instagram collaterals showcasing celebrities and influencer’s Appreciate wallets. 


&#60;img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/ec91ffaac79a02121989858e37a4b11d156c45c3251cef74538b5ac7e7ebdeb6/7.png" data-mid="237015182" border="0" alt="Instagram story 1" data-caption="Instagram story 1" src="https://freight.cargo.site/w/1000/i/ec91ffaac79a02121989858e37a4b11d156c45c3251cef74538b5ac7e7ebdeb6/7.png" /&#62;
&#60;img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/d8816fcd551bfc99e5e979ea0ee4eee8609e224c3632a69a47f68ec92c546804/2.png" data-mid="237015183" border="0" alt="Instagram story 2" data-caption="Instagram story 2" src="https://freight.cargo.site/w/1000/i/d8816fcd551bfc99e5e979ea0ee4eee8609e224c3632a69a47f68ec92c546804/2.png" /&#62;
&#60;img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/f4b410116763d04e340efbcc9e8e1605f06a5ee82b4529b87b826c99ca814c00/12.png" data-mid="237015184" border="0" alt="Instagram story 3" data-caption="Instagram story 3" src="https://freight.cargo.site/w/1000/i/f4b410116763d04e340efbcc9e8e1605f06a5ee82b4529b87b826c99ca814c00/12.png" /&#62;
&#60;img width="1080" height="1320" width_o="1080" height_o="1320" data-src="https://freight.cargo.site/t/original/i/e269bbdf8eb6d1f9b57958bdee6d71805d803184e5590a246c02c1afa061035b/Instagram-post---1.png" data-mid="237015188" border="0" alt="Instagram post" data-caption="Instagram post" src="https://freight.cargo.site/w/1000/i/e269bbdf8eb6d1f9b57958bdee6d71805d803184e5590a246c02c1afa061035b/Instagram-post---1.png" /&#62;


	#tagyourbag Campaign 
︎︎This campaign was an ambitious idea to create individual hashtags for popular bags and rederect them to different Appreciate-owned Instagram and pinterest accounts.
Profile Photos


&#60;img width="402" height="400" width_o="402" height_o="400" data-src="https://freight.cargo.site/t/original/i/71b2848ecb234f3b4b384688c55fc1620b2a5b6df78d869228b441085acbeb94/chanel.png" data-mid="237015202" border="0"  src="https://freight.cargo.site/w/402/i/71b2848ecb234f3b4b384688c55fc1620b2a5b6df78d869228b441085acbeb94/chanel.png" /&#62;
&#60;img width="402" height="400" width_o="402" height_o="400" data-src="https://freight.cargo.site/t/original/i/c48f68601aa632bcbf41ae2f8212dc5bf585586b306bff59343b6df560797f94/dior.png" data-mid="237015204" border="0"  src="https://freight.cargo.site/w/402/i/c48f68601aa632bcbf41ae2f8212dc5bf585586b306bff59343b6df560797f94/dior.png" /&#62;
&#60;img width="402" height="400" width_o="402" height_o="400" data-src="https://freight.cargo.site/t/original/i/4cbad7d8be6b069ece250a34b638f5ee4877e5527fa34a1e0e4216f5228cc122/gucci.png" data-mid="237015205" border="0"  src="https://freight.cargo.site/w/402/i/4cbad7d8be6b069ece250a34b638f5ee4877e5527fa34a1e0e4216f5228cc122/gucci.png" /&#62;
&#60;img width="402" height="400" width_o="402" height_o="400" data-src="https://freight.cargo.site/t/original/i/dd4026f4bf22d45c58224456e3f663c6358c5eca019e8f362a20f7567f983284/hermes.png" data-mid="237015206" border="0"  src="https://freight.cargo.site/w/402/i/dd4026f4bf22d45c58224456e3f663c6358c5eca019e8f362a20f7567f983284/hermes.png" /&#62;
&#60;img width="402" height="400" width_o="402" height_o="400" data-src="https://freight.cargo.site/t/original/i/42db966be185bbb5b610db056c1d5ec854de09f756d209923f5f55f37a1ae5b5/lv.png" data-mid="237015207" border="0"  src="https://freight.cargo.site/w/402/i/42db966be185bbb5b610db056c1d5ec854de09f756d209923f5f55f37a1ae5b5/lv.png" /&#62;
&#60;img width="402" height="400" width_o="402" height_o="400" data-src="https://freight.cargo.site/t/original/i/19642053fa291d6a860bbefa2443fe7529c066be167c36b3f231c2475d7cae43/prada.png" data-mid="237015208" border="0"  src="https://freight.cargo.site/w/402/i/19642053fa291d6a860bbefa2443fe7529c066be167c36b3f231c2475d7cae43/prada.png" /&#62;


Some of the bags used for the campaign


&#60;img width="638" height="773" width_o="638" height_o="773" data-src="https://freight.cargo.site/t/original/i/69a239bc76d24daf35b70ab201e55f221175831c637b206b4f5f97189369982d/Instagram-Item-Card.png" data-mid="237015211" border="0"  src="https://freight.cargo.site/w/638/i/69a239bc76d24daf35b70ab201e55f221175831c637b206b4f5f97189369982d/Instagram-Item-Card.png" /&#62;
&#60;img width="638" height="773" width_o="638" height_o="773" data-src="https://freight.cargo.site/t/original/i/b9c49e4d5418102f3af35162254b6f27dae6523d56643ed9be9560d692f4d8c6/tyb4.png" data-mid="237015212" border="0"  src="https://freight.cargo.site/w/638/i/b9c49e4d5418102f3af35162254b6f27dae6523d56643ed9be9560d692f4d8c6/tyb4.png" /&#62;
&#60;img width="1914" height="2317" width_o="1914" height_o="2317" data-src="https://freight.cargo.site/t/original/i/b53690bb14b77a2ed25a1e200d0b93cb8b0f8e4946ea4b6543c678b2908341b2/tyb5.png" data-mid="237015213" border="0"  src="https://freight.cargo.site/w/1000/i/b53690bb14b77a2ed25a1e200d0b93cb8b0f8e4946ea4b6543c678b2908341b2/tyb5.png" /&#62;
&#60;img width="638" height="773" width_o="638" height_o="773" data-src="https://freight.cargo.site/t/original/i/5b5193820ffd6bc207a12d7b489d3409cf6f3d79dbe933d26e3325eb2757105c/tyb3.png" data-mid="237015215" border="0"  src="https://freight.cargo.site/w/638/i/5b5193820ffd6bc207a12d7b489d3409cf6f3d79dbe933d26e3325eb2757105c/tyb3.png" /&#62;
&#60;img width="638" height="773" width_o="638" height_o="773" data-src="https://freight.cargo.site/t/original/i/4df54d31bdb385da4fedf0dcf8acbe733de35c60aa604863508953bf5334c636/tyb6.png" data-mid="237015216" border="0"  src="https://freight.cargo.site/w/638/i/4df54d31bdb385da4fedf0dcf8acbe733de35c60aa604863508953bf5334c636/tyb6.png" /&#62;
&#60;img width="638" height="773" width_o="638" height_o="773" data-src="https://freight.cargo.site/t/original/i/b2b11e44738bc824e650b83a414b24fda61dc5343dfebe9322645c391cdee5e8/tyb2.png" data-mid="237015217" border="0"  src="https://freight.cargo.site/w/638/i/b2b11e44738bc824e650b83a414b24fda61dc5343dfebe9322645c391cdee5e8/tyb2.png" /&#62;


	Twitter Space 
︎︎Appreciate hosted weekly Twitter Space with different guests, mostly people with successful career’s in the field. 


&#60;img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/d8da1390b41919b0e836003878bc0ad1de7b8d3ee0eb1ad5f365f26893d70a3c/sample-Twitter-Space.jpg" data-mid="237015218" border="0" alt="Instagram template for promoting the event" data-caption="Instagram template for promoting the event" src="https://freight.cargo.site/w/1000/i/d8da1390b41919b0e836003878bc0ad1de7b8d3ee0eb1ad5f365f26893d70a3c/sample-Twitter-Space.jpg" /&#62;

	Holiday Gift Guide 
︎︎Appreciate version of the holiday gift guide for 2023.


&#60;img width="500" height="500" width_o="500" height_o="500" data-src="https://freight.cargo.site/t/original/i/f24f9164e587290f9affdcb4c45f139480c872619a86a7d078bed53546eb479c/GIFt-Guide.gif" data-mid="237015219" border="0"  src="https://freight.cargo.site/w/500/i/f24f9164e587290f9affdcb4c45f139480c872619a86a7d078bed53546eb479c/GIFt-Guide.gif" /&#62;
&#60;img width="612" height="792" width_o="612" height_o="792" data-src="https://freight.cargo.site/t/original/i/d42c5cb754ade6c14ce5f756a9bfd74ea6f4ed554aec0cc4c7eef62a55737e40/Cover.jpg" data-mid="237015220" border="0" alt="Cover of the guide magazine we created" data-caption="Cover of the guide magazine we created" src="https://freight.cargo.site/w/612/i/d42c5cb754ade6c14ce5f756a9bfd74ea6f4ed554aec0cc4c7eef62a55737e40/Cover.jpg" /&#62;
</description>
		
	</item>
		
		
	<item>
		<title>Appreciate Website Redesign</title>
				
		<link>https://farinazvala.com/Appreciate-Website-Redesign</link>

		<pubDate>Tue, 11 Apr 2023 12:06:29 +0000</pubDate>

		<dc:creator>Farinaz's Portfolio</dc:creator>

		<guid isPermaLink="true">https://farinazvala.com/Appreciate-Website-Redesign</guid>

		<description>Website RedesignAppreciate is a social commerce platform designed to help people curate and showcase their most meaningful possessions, turning the "stuff" we own into a digital portfolio of our unique styles.

&#60;img width="1760" height="1092" width_o="1760" height_o="1092" data-src="https://freight.cargo.site/t/original/i/0b147a0438ecfc3cd9c3c38bd9e94d71065d3ea7c87ce6dfefd60b831408cc6f/img-hero-step-1.png" data-mid="244828504" border="0" alt="Redesigned Appreciate.it homepage design" data-caption="Redesigned Appreciate.it homepage design" src="https://freight.cargo.site/w/1000/i/0b147a0438ecfc3cd9c3c38bd9e94d71065d3ea7c87ce6dfefd60b831408cc6f/img-hero-step-1.png" /&#62;
After the completion of the appreciate rebranding project, it was important for us to make sure that our website matched the new look and feel of the brand. We started by completely redesigning the layout of the website, taking into account our newly chosen color pairs and patterns that we had created as part of the rebranding process.

Quick Summary︎︎

	
	My Role
Visual Designer
	ProblemThe Appreciate site experience no longer reflected the brand and provided a confusing product experience to users new and old.
SolutionAs part of the team at Appreciate, we redesigned the website to align to the new company branding and bring consistency and clarity to who each page.


	Contributions
• Integration of new brand styling to UI
• Creation of brand UI guidelines &#38;amp; governance
• Wireframing
• Component design
• Page layout design


Full Breakdown︎︎
The Foundational Elements

We began this process with defining how the new color palette and typeface would be used in the system.
For the color palette tokens more specifically, this involved defining the user personas the site needed to be tailored to and how they should be distinguished. The question of “how would a user be able to quickly tell if a page was for a brand partner, another user, or a specifically Appreciate branded page?” became a driving point of exploration. 

&#38;nbsp; &#38;nbsp;&#60;img width="1111" height="725" width_o="1111" height_o="725" data-src="https://freight.cargo.site/t/original/i/48b114c7d209eff073bad48e6f8b435be7485bf98d9aae275b1621630a54446a/img-foundations-step-2.png" data-mid="244828503" border="0"  src="https://freight.cargo.site/w/1000/i/48b114c7d209eff073bad48e6f8b435be7485bf98d9aae275b1621630a54446a/img-foundations-step-2.png" /&#62; 
After much deliberation, we settled on a distinct color combination for each area. Appreciate brand focused pages would be styled primarily in the hero colors of rich purple and lively green. Owner pages would have a more subtle color style, utilizing relaxing green and soft peach, as to not overpower the products in their digital collection. Partners pages would utilize vibrant purple and yellow tones to highlight our collaboration and pop against the normal site content.Defining the structureAt the same time as the token exploration we also began to strip back the site to its foundational blocks, focusing on the content needs that would then inform how we incorporate the new brand styles.

&#60;img width="1282" height="1104" width_o="1282" height_o="1104" data-src="https://freight.cargo.site/t/original/i/d0eba231d0c67cb203d23923663f9f4a35ec963e05b227c3c86ffc8a8ec7c84b/img-wires-step-3.png" data-mid="244828507" border="0" alt="Homepage Wireframe and Grid" data-caption="Homepage Wireframe and Grid" src="https://freight.cargo.site/w/1000/i/d0eba231d0c67cb203d23923663f9f4a35ec963e05b227c3c86ffc8a8ec7c84b/img-wires-step-3.png" /&#62;
Building the blocksWith many of the token styles and content structures defined, we started iterating on component designs. Through this work we explored how the different segment colors would flow into the components them selves, such as branded buttons or general purpose form elements.

&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/4b47bc79e7f8c8c22523ad5d323ebb1a05956c738a4e66533011a79777a90d72/img-components-step-4.png" data-mid="244828501" border="0" alt="Component build out" data-caption="Component build out" src="https://freight.cargo.site/w/1000/i/4b47bc79e7f8c8c22523ad5d323ebb1a05956c738a4e66533011a79777a90d72/img-components-step-4.png" /&#62;
One aspect we noticed when iterating on the overall system was that the initial yellow tone used wasn’t meeting AA accessibility requirements when used on interactive elements. We opted to darken it for these use cases limiting the original tone to graphic elements and background colors.

&#60;img width="1403" height="856" width_o="1403" height_o="856" data-src="https://freight.cargo.site/t/original/i/aca6aca393329a6a350e129730c3a2d31f44389ded71d6cfd3d0fe493238ae32/img-mobile-branded-step-5.png" data-mid="244828505" border="0" alt="Example of persona specific styling" data-caption="Example of persona specific styling" src="https://freight.cargo.site/w/1000/i/aca6aca393329a6a350e129730c3a2d31f44389ded71d6cfd3d0fe493238ae32/img-mobile-branded-step-5.png" /&#62;
Being web3 based and an emerging technology, it was important to build excitement and drive home key features of the product. This led to a very graphical and photography driven experience. Visually showcasing Appreciate app in bitesized engaging bits of content helped to breakdown a complex product for any user to understand no matter the tech literacy. 

&#60;img width="1403" height="856" width_o="1403" height_o="856" data-src="https://freight.cargo.site/t/original/i/2726059fccf967d9925d865113504eb707ce4c325f5f9488f5783fa53b75ff71/img-mobile-components-step-6.png" data-mid="244828506" border="0" alt="Component applied to pages" data-caption="Component applied to pages" src="https://freight.cargo.site/w/1000/i/2726059fccf967d9925d865113504eb707ce4c325f5f9488f5783fa53b75ff71/img-mobile-components-step-6.png" /&#62;


	Conclusion︎︎Through a rapid 2 months of design work, and many more in development, we deployed an enhanced site experience that met accessibility standards, brought clarity to the product offering, and positioned our brand cohesively across our digital landscape.
&#60;img width="1315" height="914" width_o="1315" height_o="914" data-src="https://freight.cargo.site/t/original/i/6ef447a06c69321ce4dda6b1a6af91abc1d640f02b1f01cd8202ce28b6c44499/img-final-result-step-7.png" data-mid="244828502" border="0"  src="https://freight.cargo.site/w/1000/i/6ef447a06c69321ce4dda6b1a6af91abc1d640f02b1f01cd8202ce28b6c44499/img-final-result-step-7.png" /&#62;
</description>
		
	</item>
		
		
	<item>
		<title>Appreciate Landing Pages</title>
				
		<link>https://farinazvala.com/Appreciate-Landing-Pages</link>

		<pubDate>Tue, 18 Apr 2023 17:48:40 +0000</pubDate>

		<dc:creator>Farinaz's Portfolio</dc:creator>

		<guid isPermaLink="true">https://farinazvala.com/Appreciate-Landing-Pages</guid>

		<description>Appreciate
Landing Pages
We designed landing pages for various app features and business needs, in addition to the main pages on the appreciate.it website.&#38;nbsp;Below are some examples of our designs.

	
	Coverage Landing Page︎︎
Coverage landing page follows the website’s overall brand with a slight changes in the layout, order, and the feature section. All landing pages use the Feeling Confident color pairs.&#38;nbsp;


&#60;img width="1729" height="5952" width_o="1729" height_o="5952" data-src="https://freight.cargo.site/t/original/i/c01bf6876b972400bf5ec45b811105943c2dd1340424cd8733f9d83fac6024ba/Coverage-desktop.png" data-mid="175814647" border="0" alt="Desktop size" data-caption="Desktop size" src="https://freight.cargo.site/w/1000/i/c01bf6876b972400bf5ec45b811105943c2dd1340424cd8733f9d83fac6024ba/Coverage-desktop.png" /&#62;
&#60;img width="1024" height="4707" width_o="1024" height_o="4707" data-src="https://freight.cargo.site/t/original/i/9cfa50b6313a3f583f9a825deb5460ca8ef9b9a1a0aae90504d553cf0ddb21be/Coverage-Ipad.png" data-mid="175815065" border="0" alt="Ipad size" data-caption="Ipad size" src="https://freight.cargo.site/w/1000/i/9cfa50b6313a3f583f9a825deb5460ca8ef9b9a1a0aae90504d553cf0ddb21be/Coverage-Ipad.png" /&#62;
&#60;img width="390" height="7055" width_o="390" height_o="7055" data-src="https://freight.cargo.site/t/original/i/347ef0f82c4063ada3f20d356fb85b1ef123471d63b0268622d0d46f295dc7f8/Coverage-Iphone-13.png" data-mid="175814762" border="0" alt="Mobile size" data-caption="Mobile size" src="https://freight.cargo.site/w/390/i/347ef0f82c4063ada3f20d356fb85b1ef123471d63b0268622d0d46f295dc7f8/Coverage-Iphone-13.png" /&#62;


	Collector’s Guide
︎︎
We developed a comprehensive database for luxury brands, which features dedicated pages for each brand. These pages contain detailed information about the brand's history, product offerings, and other interesting facts, serving as a valuable reference for luxury enthusiasts.

&#60;img width="12013" height="7512" width_o="12013" height_o="7512" data-src="https://freight.cargo.site/t/original/i/861016a68f9699a4068e549cc21f0e0a72ac166dfa508539f43e96b822284764/Path-to-collector-s-guide.png" data-mid="175819811" border="0" alt="Path to the landing page" data-caption="Path to the landing page" src="https://freight.cargo.site/w/1000/i/861016a68f9699a4068e549cc21f0e0a72ac166dfa508539f43e96b822284764/Path-to-collector-s-guide.png" /&#62;

&#60;img width="1728" height="2522" width_o="1728" height_o="2522" data-src="https://freight.cargo.site/t/original/i/c041560893994d6ff1f9513c7c32c160356b626716f31677bab01f744459bb7e/CG-Desktop.png" data-mid="175820432" border="0" alt="Collector's guide main list" data-caption="Collector's guide main list" src="https://freight.cargo.site/w/1000/i/c041560893994d6ff1f9513c7c32c160356b626716f31677bab01f744459bb7e/CG-Desktop.png" /&#62;
&#60;img width="390" height="2458" width_o="390" height_o="2458" data-src="https://freight.cargo.site/t/original/i/3045fdc1ad5a7aedb1f55c8f29289bf9ea7c8983bcbad8c10489f28efd9c644b/CG-Iphone-13.png" data-mid="175820457" border="0"  src="https://freight.cargo.site/w/390/i/3045fdc1ad5a7aedb1f55c8f29289bf9ea7c8983bcbad8c10489f28efd9c644b/CG-Iphone-13.png" /&#62;

&#60;img width="1728" height="9040" width_o="1728" height_o="9040" data-src="https://freight.cargo.site/t/original/i/eeb1f9b512bd57fe40bb21b93b35d8c1aa5b6fc322c891042f30e1515dd84caa/Brand-page-Desktop.png" data-mid="175820462" border="0" alt="sample of brand pages " data-caption="sample of brand pages " src="https://freight.cargo.site/w/1000/i/eeb1f9b512bd57fe40bb21b93b35d8c1aa5b6fc322c891042f30e1515dd84caa/Brand-page-Desktop.png" /&#62;
&#60;img width="390" height="9424" width_o="390" height_o="9424" data-src="https://freight.cargo.site/t/original/i/4f1d674ea2c97c7277e2d81659a54253f64afcf94336a8875e55101c4bb37a9c/Brand-Page-Iphone-13.png" data-mid="175820466" border="0"  src="https://freight.cargo.site/w/390/i/4f1d674ea2c97c7277e2d81659a54253f64afcf94336a8875e55101c4bb37a9c/Brand-Page-Iphone-13.png" /&#62;


	Press Landing Page
︎︎


&#60;img width="1728" height="3885" width_o="1728" height_o="3885" data-src="https://freight.cargo.site/t/original/i/79ee02e461e7b293a5104b5bcc1be3daa8dd93b3a1f3fa9722f93b3a8e2eff71/Press-desktop.png" data-mid="175822439" border="0" alt="Landing page mockup" data-caption="Landing page mockup" src="https://freight.cargo.site/w/1000/i/79ee02e461e7b293a5104b5bcc1be3daa8dd93b3a1f3fa9722f93b3a8e2eff71/Press-desktop.png" /&#62;
&#60;img width="390" height="3940" width_o="390" height_o="3940" data-src="https://freight.cargo.site/t/original/i/faac8223ab8224a92e94d1b3f03f1d9d60ed500fad697ff2dfdf549ae79f2ede/Press-Mobile.png" data-mid="175822440" border="0"  src="https://freight.cargo.site/w/390/i/faac8223ab8224a92e94d1b3f03f1d9d60ed500fad697ff2dfdf549ae79f2ede/Press-Mobile.png" /&#62;


	Pricing Landing Page
︎︎
This page serves as a pricing reference for both current and prospective clients.

 
&#60;img width="1730" height="2997" width_o="1730" height_o="2997" data-src="https://freight.cargo.site/t/original/i/ad85b25036330eea00eee01b9de0b00af8789d5d07983663e338bfc1602faafd/Pricing-Desktop.png" data-mid="175832664" border="0"  src="https://freight.cargo.site/w/1000/i/ad85b25036330eea00eee01b9de0b00af8789d5d07983663e338bfc1602faafd/Pricing-Desktop.png" /&#62;
&#60;img width="390" height="2414" width_o="390" height_o="2414" data-src="https://freight.cargo.site/t/original/i/cfbce30a6e399809cc297f91d03e8ba8cc4b2bbf22214f2df958ead41cefbc92/Pricing-Mobile-V1.png" data-mid="175832690" border="0"  src="https://freight.cargo.site/w/390/i/cfbce30a6e399809cc297f91d03e8ba8cc4b2bbf22214f2df958ead41cefbc92/Pricing-Mobile-V1.png" /&#62;


&#60;img width="890" height="720" width_o="890" height_o="720" data-src="https://freight.cargo.site/t/original/i/89fd67bf0e94fdd965d367bd29f749e77c6049a198b8341b0016c9b015382475/Pricing-Desktop-2_4.gif" data-mid="175832458" border="0" alt="To enhance the user experience, we implemented a new horizontal tab scrolling style." data-caption="To enhance the user experience, we implemented a new horizontal tab scrolling style." src="https://freight.cargo.site/w/890/i/89fd67bf0e94fdd965d367bd29f749e77c6049a198b8341b0016c9b015382475/Pricing-Desktop-2_4.gif" /&#62;
</description>
		
	</item>
		
		
	<item>
		<title>Feel the Difference Campaign</title>
				
		<link>https://farinazvala.com/Feel-the-Difference-Campaign</link>

		<pubDate>Mon, 20 Jan 2025 22:59:27 +0000</pubDate>

		<dc:creator>Farinaz's Portfolio</dc:creator>

		<guid isPermaLink="true">https://farinazvala.com/Feel-the-Difference-Campaign</guid>

		<description>Feel the Difference Campaign
Jordan’s Furniture&#60;img width="2592" height="1280" width_o="2592" height_o="1280" data-src="https://freight.cargo.site/t/original/i/ca39e88066a6a14d2b5e6581e39a459c689b36781ada39496e959c5daa30f248/mkt-textures-hp-hero-2592x1280.jpg" data-mid="225425148" border="0"  src="https://freight.cargo.site/w/1000/i/ca39e88066a6a14d2b5e6581e39a459c689b36781ada39496e959c5daa30f248/mkt-textures-hp-hero-2592x1280.jpg" /&#62;

Centered on textures, the campaign evoked warmth, comfort, and luxury, targeting adults 25-54. The key message, “Feel the Difference,” emphasized the quality and variety of materials, from rich woods and warm leathers to plush seating and cozy beds. The tone also balanced inspiration with the brand’s signature playfulness.
Credit for this project goes to the entire creative team at Jordan’s.


	Lockups &#38;amp; Colors︎︎
We used Jordan’s brand typeface, Mr. Eaves, for the lockups and selected elegant, seasonal colors as the primary palette to elevate the campaign’s message.


&#60;img width="1980" height="1065" width_o="1980" height_o="1065" data-src="https://freight.cargo.site/t/original/i/edd37b6acf725f1ba2023a9d0c022068c4a0608d76aceafe3b8c2368a1dc2af9/Colors.png" data-mid="225419034" border="0"  src="https://freight.cargo.site/w/1000/i/edd37b6acf725f1ba2023a9d0c022068c4a0608d76aceafe3b8c2368a1dc2af9/Colors.png" /&#62;
&#60;img width="1980" height="1065" width_o="1980" height_o="1065" data-src="https://freight.cargo.site/t/original/i/140148f344c1066337e60cbb21fd112053c49efb9809ab4f514af45e417ecf6c/Lockups.png" data-mid="225419461" border="0"  src="https://freight.cargo.site/w/1000/i/140148f344c1066337e60cbb21fd112053c49efb9809ab4f514af45e417ecf6c/Lockups.png" /&#62;


	Photography &#38;amp; Video︎︎
We planned to shoot 10 different room scenes for the campaign with selected merchandise, along with additional footage for TV ads and marketing assets.&#38;nbsp;

&#60;img width="3557" height="2000" width_o="3557" height_o="2000" data-src="https://freight.cargo.site/t/original/i/a30408af1187a38d15854a6d0c0512c6ff8339d711db5c87637d7bec67b94e54/-Feel-The-Difference--Final-Merchandise-Selection_Page_09.jpg" data-mid="225420093" border="0" alt="An example of the merchandise planning for one of the room scenes" data-caption="An example of the merchandise planning for one of the room scenes" src="https://freight.cargo.site/w/1000/i/a30408af1187a38d15854a6d0c0512c6ff8339d711db5c87637d7bec67b94e54/-Feel-The-Difference--Final-Merchandise-Selection_Page_09.jpg" /&#62;
&#60;img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/3164d6634eb7ca61bf58293637c98169f48a237b43d1429ec2ecfdb90989de1e/image16-40.jpeg" data-mid="225420094" border="0" alt="Final result of room #3, JOLO Bedroom" data-caption="Final result of room #3, JOLO Bedroom" src="https://freight.cargo.site/w/1000/i/3164d6634eb7ca61bf58293637c98169f48a237b43d1429ec2ecfdb90989de1e/image16-40.jpeg" /&#62;


	Web Pages︎︎
The web pages were designed to reflect the campaign’s focus on textures, incorporating the illustration style, type treatment, and bold imagery to highlight the curated room scenes and merchandise.

&#60;img width="9538" height="17237" width_o="9538" height_o="17237" data-src="https://freight.cargo.site/t/original/i/de6341c3143547550565b10d697d935e1e123e960278bf6460d9a9d12fdc142c/Home-Page.png" data-mid="225424304" border="0" alt="Homepage" data-caption="Homepage" src="https://freight.cargo.site/w/1000/i/de6341c3143547550565b10d697d935e1e123e960278bf6460d9a9d12fdc142c/Home-Page.png" /&#62;
&#60;img width="9538" height="17237" width_o="9538" height_o="17237" data-src="https://freight.cargo.site/t/original/i/9b040e1124018d0678cf8c20d9dbb1e7669f76886065be28e0cb4660678a6bb8/LP.png" data-mid="225424536" border="0" alt="Landing Page" data-caption="Landing Page" src="https://freight.cargo.site/w/1000/i/9b040e1124018d0678cf8c20d9dbb1e7669f76886065be28e0cb4660678a6bb8/LP.png" /&#62;


	Emails︎︎
Emails supported the main merchandise stories for the campaign. &#38;nbsp;


&#60;img width="880" height="600" width_o="880" height_o="600" data-src="https://freight.cargo.site/t/original/i/ec771cec21aa7215903ebf6be090643cbcb2da313d7f0b71f6892dbbc5fe83e2/Email_Mockup_1.gif" data-mid="231571002" border="0"  src="https://freight.cargo.site/w/880/i/ec771cec21aa7215903ebf6be090643cbcb2da313d7f0b71f6892dbbc5fe83e2/Email_Mockup_1.gif" /&#62;
&#60;img width="1200" height="7687" width_o="1200" height_o="7687" data-src="https://freight.cargo.site/t/original/i/7916b70f9157aab6f53ccf8fcd98e11b54d52aa216b2e2e74775bf94990887b1/emails-08.jpg" data-mid="225461689" border="0"  src="https://freight.cargo.site/w/1000/i/7916b70f9157aab6f53ccf8fcd98e11b54d52aa216b2e2e74775bf94990887b1/emails-08.jpg" /&#62;
&#60;img width="1200" height="9394" width_o="1200" height_o="9394" data-src="https://freight.cargo.site/t/original/i/84524e8042d24a6f2bb8aa99d52f9a8e447b4dbd1acb81fad9c34f18e5c46036/emails-09.jpg" data-mid="225461692" border="0"  src="https://freight.cargo.site/w/1000/i/84524e8042d24a6f2bb8aa99d52f9a8e447b4dbd1acb81fad9c34f18e5c46036/emails-09.jpg" /&#62;


	Social Ads︎︎
For social media, we followed key marketing principles—awareness, traffic, and conversion—to guide our strategy. We created tailored assets for platforms such as Meta, YouTube, and Pinterest, ensuring each piece aligned with the campaign's goals and resonated with platform-specific audiences.Awareness

&#60;img width="1712" height="966" width_o="1712" height_o="966" data-src="https://freight.cargo.site/t/original/i/6b5e14b4ac5a7c5831f2a9f641fb2299dc027389ee81227f3a5d53a208a3856a/Awareness-10.png" data-mid="225463469" border="0" alt="Youtube Ad" data-caption="Youtube Ad" src="https://freight.cargo.site/w/1000/i/6b5e14b4ac5a7c5831f2a9f641fb2299dc027389ee81227f3a5d53a208a3856a/Awareness-10.png" /&#62;
&#60;img width="1202" height="1394" width_o="1202" height_o="1394" data-src="https://freight.cargo.site/t/original/i/a08fd10d9d21de83a66e69e83fae587ee7bf05c3ff016177f6999315b74a88c3/Awareness-11.png" data-mid="225463471" border="0" alt="Facebook Ad" data-caption="Facebook Ad" src="https://freight.cargo.site/w/1000/i/a08fd10d9d21de83a66e69e83fae587ee7bf05c3ff016177f6999315b74a88c3/Awareness-11.png" /&#62;

Meta Consideration


&#60;img width="1000" height="1474" width_o="1000" height_o="1474" data-src="https://freight.cargo.site/t/original/i/d3f63e2eb8646a948cb5679cf4fae6cdf8976963d744e0d9b5ad84f94d8fa908/Traffic-12.png" data-mid="225463528" border="0" alt="Facebook Ad " data-caption="Facebook Ad " src="https://freight.cargo.site/w/1000/i/d3f63e2eb8646a948cb5679cf4fae6cdf8976963d744e0d9b5ad84f94d8fa908/Traffic-12.png" /&#62;
&#60;img width="1002" height="1076" width_o="1002" height_o="1076" data-src="https://freight.cargo.site/t/original/i/d779f101782dc29180f5ef0011f68c63f98259dcb4cff2cf5ea6416811223e5c/Traffic-13.png" data-mid="225463529" border="0" alt="Facebook Carousel" data-caption="Facebook Carousel" src="https://freight.cargo.site/w/1000/i/d779f101782dc29180f5ef0011f68c63f98259dcb4cff2cf5ea6416811223e5c/Traffic-13.png" /&#62;
&#60;img width="640" height="1132" width_o="640" height_o="1132" data-src="https://freight.cargo.site/t/original/i/613aee9b89261da3b66a0aa720d4cf66748a3a2c1f5aefb9b064a9a6bd935559/Traffic-14.png" data-mid="225463530" border="0" alt="Instagram Story" data-caption="Instagram Story" src="https://freight.cargo.site/w/640/i/613aee9b89261da3b66a0aa720d4cf66748a3a2c1f5aefb9b064a9a6bd935559/Traffic-14.png" /&#62;
Meta Conversion

&#60;img width="828" height="1600" width_o="828" height_o="1600" data-src="https://freight.cargo.site/t/original/i/0c68247d4f31e7039421bf8b9e37007521acf7f2d15446a4d77c725d0b4944d7/Pinterest.jpg" data-mid="231571149" border="0" alt="Instagram Reel" data-caption="Instagram Reel" src="https://freight.cargo.site/w/828/i/0c68247d4f31e7039421bf8b9e37007521acf7f2d15446a4d77c725d0b4944d7/Pinterest.jpg" /&#62;
&#60;img width="3518" height="1480" width_o="3518" height_o="1480" data-src="https://freight.cargo.site/t/original/i/7391c6ea951e5e924ef772ed32cf7566dee0bb832d864efdbdb0a2c98b340622/Instagram-Carousel-Example-2.jpg" data-mid="231834808" border="0" alt="Instagram Carousel Example" data-caption="Instagram Carousel Example" src="https://freight.cargo.site/w/1000/i/7391c6ea951e5e924ef772ed32cf7566dee0bb832d864efdbdb0a2c98b340622/Instagram-Carousel-Example-2.jpg" /&#62;


Pinterest


&#60;img width="676" height="1500" width_o="676" height_o="1500" data-src="https://freight.cargo.site/t/original/i/77f37b1e935527bb1e5774127b2df6f1c1a05b2a603b9363663b53c785470968/Pinterest-16.png" data-mid="225463702" border="0" alt="Pinterest product post" data-caption="Pinterest product post" src="https://freight.cargo.site/w/676/i/77f37b1e935527bb1e5774127b2df6f1c1a05b2a603b9363663b53c785470968/Pinterest-16.png" /&#62;
&#60;img width="676" height="1142" width_o="676" height_o="1142" data-src="https://freight.cargo.site/t/original/i/7fd8b970698d67348d90b4a62f53ecf5877dc4899dee5447446c2fc08b544c6f/Pinterest-17.png" data-mid="225463703" border="0" alt="Pinterest promoted pin " data-caption="Pinterest promoted pin " src="https://freight.cargo.site/w/676/i/7fd8b970698d67348d90b4a62f53ecf5877dc4899dee5447446c2fc08b544c6f/Pinterest-17.png" /&#62;


	In-Store Displays︎︎

	
	Display Banner Ads︎︎
Banner ads were created in five different sizes to further promote the campaign across various online platforms.
&#60;img width="1704" height="1486" width_o="1704" height_o="1486" data-src="https://freight.cargo.site/t/original/i/0e5ae50caaa9ce01501fdea0985daf8d610f0b68ccaf8e4536c18d000914082a/Banner_Mockup_1.jpg" data-mid="231576860" border="0" data-scale="73" src="https://freight.cargo.site/w/1000/i/0e5ae50caaa9ce01501fdea0985daf8d610f0b68ccaf8e4536c18d000914082a/Banner_Mockup_1.jpg" /&#62;

	L Bar &#38;amp; Game Flow︎︎
Using different elements that aligned with the campaign’s overall cohesive visual identity, Lbar and game flows were integrated into different sports game screens.&#38;nbsp;


&#60;img width="400" height="40" width_o="400" height_o="40" data-src="https://freight.cargo.site/t/original/i/ce06b9425425eaa719c91015cdbb29a346a89b8720b97e1c9cf679c3fefbab16/Game-Flow.gif" data-mid="225427902" border="0"  src="https://freight.cargo.site/w/400/i/ce06b9425425eaa719c91015cdbb29a346a89b8720b97e1c9cf679c3fefbab16/Game-Flow.gif" /&#62;

&#60;img width="2093" height="1322" width_o="2093" height_o="1322" data-src="https://freight.cargo.site/t/original/i/5073a342ae6d1422519f63e0ff2f5bbbb3cc7da96006a948f259ba0f69ab4ab1/L-bar-2.jpg" data-mid="231835550" border="0" alt="L-Bar" data-caption="L-Bar" src="https://freight.cargo.site/w/1000/i/5073a342ae6d1422519f63e0ff2f5bbbb3cc7da96006a948f259ba0f69ab4ab1/L-bar-2.jpg" /&#62;
&#38;nbsp; &#38;nbsp; </description>
		
	</item>
		
		
	<item>
		<title>Rentlist</title>
				
		<link>https://farinazvala.com/Rentlist</link>

		<pubDate>Sun, 09 Apr 2023 18:31:35 +0000</pubDate>

		<dc:creator>Farinaz's Portfolio</dc:creator>

		<guid isPermaLink="true">https://farinazvala.com/Rentlist</guid>

		<description>Rentlist
Branding
Web Design
UI/UX Design
Prototyping

Rentlist is an apartment finder website I designed during my time at Designlab. It allows users to search for apartments in specific areas and filter results based on defined criteria. I prioritized user needs throughout the design process, resulting in a visually appealing and intuitive interface for a streamlined apartment search experience.


Task Flow
This task flow outlines how a user can search for an apartment in a specific area, refine results based on criteria, view details about an apartment, and contact the owner. The entire project was focused on streamlining this process and prioritizing user needs.

	
&#60;img width="812" height="813" width_o="812" height_o="813" data-src="https://freight.cargo.site/t/original/i/141291bca6d4130f7336631e2ee826d6da294e1add9a5c6c2014efe5d6f23131/Task-Flow-02.jpg" data-mid="175019186" border="0" data-scale="53" data-no-zoom="true" src="https://freight.cargo.site/w/812/i/141291bca6d4130f7336631e2ee826d6da294e1add9a5c6c2014efe5d6f23131/Task-Flow-02.jpg" /&#62;

	&#60;img width="4121" height="3739" width_o="4121" height_o="3739" data-src="https://freight.cargo.site/t/original/i/d1d9d593aaa4a8774420976eb237d121cf211badcd02121c5742ca1ea5c436e7/Task-Flow-01.jpg" data-mid="175019159" border="0"  src="https://freight.cargo.site/w/1000/i/d1d9d593aaa4a8774420976eb237d121cf211badcd02121c5742ca1ea5c436e7/Task-Flow-01.jpg" /&#62;

	
&#60;img width="700" height="553" width_o="700" height_o="553" data-src="https://freight.cargo.site/t/original/i/08d11173a0b4c16dda21cc62db80d32e9d31761233d1340eb84a4ae1f1241860/Sketchbook-1_2.png" data-mid="175019323" border="0"  src="https://freight.cargo.site/w/700/i/08d11173a0b4c16dda21cc62db80d32e9d31761233d1340eb84a4ae1f1241860/Sketchbook-1_2.png" /&#62;
&#60;img width="700" height="553" width_o="700" height_o="553" data-src="https://freight.cargo.site/t/original/i/bbe9fbbdf806666a08058a8fe9e553508d325a489b6f3264ba761050ff17c497/Sketchbook-2_2.png" data-mid="175019324" border="0"  src="https://freight.cargo.site/w/700/i/bbe9fbbdf806666a08058a8fe9e553508d325a489b6f3264ba761050ff17c497/Sketchbook-2_2.png" /&#62;
&#60;img width="700" height="553" width_o="700" height_o="553" data-src="https://freight.cargo.site/t/original/i/a27a06bc62acadb1c1afc5a4213ff63cdf2ec4c2d2ed1aa2b6fc8842b96830cd/Sketchbook-3_2.png" data-mid="175019325" border="0"  src="https://freight.cargo.site/w/700/i/a27a06bc62acadb1c1afc5a4213ff63cdf2ec4c2d2ed1aa2b6fc8842b96830cd/Sketchbook-3_2.png" /&#62;
&#60;img width="700" height="553" width_o="700" height_o="553" data-src="https://freight.cargo.site/t/original/i/a395859974a6db9a71ea86a03fc97c4bc75c77a7d5c14eb91641c1c3f482f7d8/Sketchbook-4_2.png" data-mid="175019326" border="0"  src="https://freight.cargo.site/w/700/i/a395859974a6db9a71ea86a03fc97c4bc75c77a7d5c14eb91641c1c3f482f7d8/Sketchbook-4_2.png" /&#62;
&#60;img width="700" height="553" width_o="700" height_o="553" data-src="https://freight.cargo.site/t/original/i/fe83bf25cceee7236803f9553cbe5490a7d920c17045c6037319ff5889182e55/Sketchbook-5_2.png" data-mid="175019327" border="0"  src="https://freight.cargo.site/w/700/i/fe83bf25cceee7236803f9553cbe5490a7d920c17045c6037319ff5889182e55/Sketchbook-5_2.png" /&#62;


	Logo
I chose the name Rentlist after some research and brainstorming. For the logomark, I combined the letters R and L with an abstract shape of an apartment. I chose Lato, a modern sans serif type for the logotype, and developed a color palette later in the project.

&#60;img width="2800" height="1985" width_o="2800" height_o="1985" data-src="https://freight.cargo.site/t/original/i/4fe45d4deca54f11b32ceab2bc9e54cb7a187be481efe0ff2574c1e0ab3ca0a0/Logo.jpg" data-mid="175019596" border="0"  src="https://freight.cargo.site/w/1000/i/4fe45d4deca54f11b32ceab2bc9e54cb7a187be481efe0ff2574c1e0ab3ca0a0/Logo.jpg" /&#62;


	Icons
To ensure a consistent design system, I created custom icons that complement the logomark. They feature a single color and stroke for a cohesive look.


&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/0707fee89055a2a74fae45011e60ce0be211187d89bcf4a24586ab586e93f4e2/Icon-gif-2.gif" data-mid="175019832" border="0"  src="https://freight.cargo.site/w/1000/i/0707fee89055a2a74fae45011e60ce0be211187d89bcf4a24586ab586e93f4e2/Icon-gif-2.gif" /&#62;
&#60;img width="4726" height="4501" width_o="4726" height_o="4501" data-src="https://freight.cargo.site/t/original/i/6c49877b577cda18c0a19f4abedce25e84175969ea2cd9fcb464a5961dc93044/Icons-03.png" data-mid="175019816" border="0"  src="https://freight.cargo.site/w/1000/i/6c49877b577cda18c0a19f4abedce25e84175969ea2cd9fcb464a5961dc93044/Icons-03.png" /&#62;


	Style Tile
I created a style guide that includes the colors, typefaces, imagery, buttons, and icons to be used. This guide serves as a reference for maintaining consistency and creating a cohesive design for the website.

&#60;img width="9289" height="6628" width_o="9289" height_o="6628" data-src="https://freight.cargo.site/t/original/i/5ae6a1ad749ea3dd0c9cf8e4a1b1f097d864e51d83d9682ebfd1dfe15845ea90/Style-Tile-07.jpg" data-mid="175019925" border="0"  src="https://freight.cargo.site/w/1000/i/5ae6a1ad749ea3dd0c9cf8e4a1b1f097d864e51d83d9682ebfd1dfe15845ea90/Style-Tile-07.jpg" /&#62;


&#60;img width="700" height="553" width_o="700" height_o="553" data-src="https://freight.cargo.site/t/original/i/6c06b07e531a8bb694af2ee0b503c144bad28ee0a918238619f922f1fd72ee5a/Sketchbook-5_3.png" data-mid="175020407" border="0"  src="https://freight.cargo.site/w/700/i/6c06b07e531a8bb694af2ee0b503c144bad28ee0a918238619f922f1fd72ee5a/Sketchbook-5_3.png" /&#62;
&#60;img width="700" height="553" width_o="700" height_o="553" data-src="https://freight.cargo.site/t/original/i/4fb428341360558715f8db1d1806bcafe59ce7902f06252e9385311ec22fa97b/Sketchbook-6_2.png" data-mid="175020408" border="0"  src="https://freight.cargo.site/w/700/i/4fb428341360558715f8db1d1806bcafe59ce7902f06252e9385311ec22fa97b/Sketchbook-6_2.png" /&#62;
&#60;img width="700" height="553" width_o="700" height_o="553" data-src="https://freight.cargo.site/t/original/i/cb59de34bff7045f048c0e09cbbe8b9f886abedd3f2236341f649dc973204998/Sketchbook-7_2.png" data-mid="175020409" border="0"  src="https://freight.cargo.site/w/700/i/cb59de34bff7045f048c0e09cbbe8b9f886abedd3f2236341f649dc973204998/Sketchbook-7_2.png" /&#62;
&#60;img width="700" height="553" width_o="700" height_o="553" data-src="https://freight.cargo.site/t/original/i/c4167ca24cc15f13c13c05a5c1b10bde5d15c4a59929d3e0b54ca25b1c438121/Sketchbook-8_2.png" data-mid="175020410" border="0"  src="https://freight.cargo.site/w/700/i/c4167ca24cc15f13c13c05a5c1b10bde5d15c4a59929d3e0b54ca25b1c438121/Sketchbook-8_2.png" /&#62;
&#60;img width="700" height="553" width_o="700" height_o="553" data-src="https://freight.cargo.site/t/original/i/20359aed54488e6ead1e3defa2ee092dcb8aabf5e124ed5fbcd1e6d81afc7959/Sketchbook-9_2.png" data-mid="175020411" border="0"  src="https://freight.cargo.site/w/700/i/20359aed54488e6ead1e3defa2ee092dcb8aabf5e124ed5fbcd1e6d81afc7959/Sketchbook-9_2.png" /&#62;


Wireframes
When designing the wireframes, I focused on defining the content, structure, and layout of the core screens in the website's primary user path. Additional information for each screen is provided on the right side for a more comprehensive understanding.


&#60;img width="800" height="1994" width_o="800" height_o="1994" data-src="https://freight.cargo.site/t/original/i/819ed6f662db664a8f19e2c184f2a9f949f7268bcc44c1bbab586297949b3174/Landing-Page.jpg" data-mid="175021025" border="0"  src="https://freight.cargo.site/w/800/i/819ed6f662db664a8f19e2c184f2a9f949f7268bcc44c1bbab586297949b3174/Landing-Page.jpg" /&#62;
&#60;img width="800" height="1173" width_o="800" height_o="1173" data-src="https://freight.cargo.site/t/original/i/c92692e5ff0f65ad3fdbe91b02858b137f4a04eab29d1fa3f7cfac75e280879c/APT-Page.jpg" data-mid="175021023" border="0"  src="https://freight.cargo.site/w/800/i/c92692e5ff0f65ad3fdbe91b02858b137f4a04eab29d1fa3f7cfac75e280879c/APT-Page.jpg" /&#62;
&#60;img width="800" height="709" width_o="800" height_o="709" data-src="https://freight.cargo.site/t/original/i/b2ecb6c5ac31fae2c4c112e535efcaf97e38f8a7b985c4aa49e7e41ae1aa5f34/Search-result-Page.jpg" data-mid="175021027" border="0"  src="https://freight.cargo.site/w/800/i/b2ecb6c5ac31fae2c4c112e535efcaf97e38f8a7b985c4aa49e7e41ae1aa5f34/Search-result-Page.jpg" /&#62;
&#60;img width="800" height="473" width_o="800" height_o="473" data-src="https://freight.cargo.site/t/original/i/5e8f815bc4aa4dd0b3b6f5dabbb9d20f01cd53008c66e488ab73cce9adc5936b/Login-Page.jpg" data-mid="175021026" border="0"  src="https://freight.cargo.site/w/800/i/5e8f815bc4aa4dd0b3b6f5dabbb9d20f01cd53008c66e488ab73cce9adc5936b/Login-Page.jpg" /&#62;
&#60;img width="800" height="473" width_o="800" height_o="473" data-src="https://freight.cargo.site/t/original/i/304f62143aa48744d54e4f4adf33cab0e854306a108712eccedc0a5baa393619/Contact-Page.jpg" data-mid="175021024" border="0"  src="https://freight.cargo.site/w/800/i/304f62143aa48744d54e4f4adf33cab0e854306a108712eccedc0a5baa393619/Contact-Page.jpg" /&#62;


	High-Fidelity Desktop Mockups
Based on the refined wireframes, I designed hi-fi mockups using Figma. Below you can see the five main pages that are based on the initial task flow.


	1.&#38;nbsp; &#38;nbsp; Landing page

&#60;img width="3000" height="11390" width_o="3000" height_o="11390" data-src="https://freight.cargo.site/t/original/i/f34da43e2b4c6d459bc2eccc3bbaf9c2a608901743ef05c00194097bae09aef6/Rentlist_HighFidelity_UI_LR_Page_1.jpg" data-mid="175022361" border="0" data-scale="60" src="https://freight.cargo.site/w/1000/i/f34da43e2b4c6d459bc2eccc3bbaf9c2a608901743ef05c00194097bae09aef6/Rentlist_HighFidelity_UI_LR_Page_1.jpg" /&#62;

	&#60;img width="514" height="327" width_o="514" height_o="327" data-src="https://freight.cargo.site/t/original/i/7150e9ba7ec281e90f5d2a3d9d87866ba6e3fe12e4bb69292efd2e49cbf927f2/Landing-Page.gif" data-mid="175021439" border="0"  src="https://freight.cargo.site/w/514/i/7150e9ba7ec281e90f5d2a3d9d87866ba6e3fe12e4bb69292efd2e49cbf927f2/Landing-Page.gif" /&#62;

	
	2. &#38;nbsp; &#38;nbsp; Login page
	&#60;img width="1440" height="1024" width_o="1440" height_o="1024" data-src="https://freight.cargo.site/t/original/i/acfb3d7d7bbbb120cc3244295bd26b06672e3a432c7a6445eb190914ad2d337f/Login-Page_hi.jpg" data-mid="175022073" border="0"  src="https://freight.cargo.site/w/1000/i/acfb3d7d7bbbb120cc3244295bd26b06672e3a432c7a6445eb190914ad2d337f/Login-Page_hi.jpg" /&#62;
	
	
	3. &#38;nbsp; &#38;nbsp;Search result page

&#60;img width="2882" height="3522" width_o="2882" height_o="3522" data-src="https://freight.cargo.site/t/original/i/d834c7ba7b772422e6ac67c4fb60a645a2abf71aa5319b3b4563851be82c0d36/Rentlist_HighFidelity_UI_LR_Page_3.jpg" data-mid="175022404" border="0" data-scale="78" src="https://freight.cargo.site/w/1000/i/d834c7ba7b772422e6ac67c4fb60a645a2abf71aa5319b3b4563851be82c0d36/Rentlist_HighFidelity_UI_LR_Page_3.jpg" /&#62;
	&#60;img width="750" height="477" width_o="750" height_o="477" data-src="https://freight.cargo.site/t/original/i/9ad9d21c83ef5fd9b042d0ba21e8f5607b888b066f4d260318dbe7b992215698/Search-result-Page.gif" data-mid="175022084" border="0"  src="https://freight.cargo.site/w/750/i/9ad9d21c83ef5fd9b042d0ba21e8f5607b888b066f4d260318dbe7b992215698/Search-result-Page.gif" /&#62;
	
	
	4. &#38;nbsp; &#38;nbsp; Apartment page

&#60;img width="4380" height="9688" width_o="4380" height_o="9688" data-src="https://freight.cargo.site/t/original/i/608bfc42f5686752b0996bff40a2f081d3d3c9f8dd03812e046db7fbc5cf8f64/Rentlist_HighFidelity_UI_LR_Page_4.jpg" data-mid="175022421" border="0" data-scale="76" src="https://freight.cargo.site/w/1000/i/608bfc42f5686752b0996bff40a2f081d3d3c9f8dd03812e046db7fbc5cf8f64/Rentlist_HighFidelity_UI_LR_Page_4.jpg" /&#62;

	&#60;img width="750" height="477" width_o="750" height_o="477" data-src="https://freight.cargo.site/t/original/i/a727213373f3a3893376735bb1116d32b9eff1d263b75ed3cfca50743ed7b70b/APT-Page.gif" data-mid="175022099" border="0"  src="https://freight.cargo.site/w/750/i/a727213373f3a3893376735bb1116d32b9eff1d263b75ed3cfca50743ed7b70b/APT-Page.gif" /&#62;
	
	
	5. &#38;nbsp; &#38;nbsp; Contact page
	&#60;img width="1440" height="1024" width_o="1440" height_o="1024" data-src="https://freight.cargo.site/t/original/i/a649f004cdfdc5fd77803f4ed3bec5e1a50d45fbdc109d74d888cfc0c84d086b/Contact-Page_hi.jpg" data-mid="175022108" border="0"  src="https://freight.cargo.site/w/1000/i/a649f004cdfdc5fd77803f4ed3bec5e1a50d45fbdc109d74d888cfc0c84d086b/Contact-Page_hi.jpg" /&#62;
	
	High-Fidelity Mobile Mockups
I incorporated responsive design principles into my work by creating a mobile version of the desktop mockups. I adjusted layouts, content, and design elements to ensure optimal user experience across different devices.


&#60;img width="375" height="2839" width_o="375" height_o="2839" data-src="https://freight.cargo.site/t/original/i/4bac70173f24b1d3bb88d1224fd06b2994597c23c5c8b1d62b99bcc44b9d441e/Landing-Page_M.jpg" data-mid="175022968" border="0"  src="https://freight.cargo.site/w/375/i/4bac70173f24b1d3bb88d1224fd06b2994597c23c5c8b1d62b99bcc44b9d441e/Landing-Page_M.jpg" /&#62;
&#60;img width="375" height="725" width_o="375" height_o="725" data-src="https://freight.cargo.site/t/original/i/f9b9e63eec8168d045417f93413f54c2de6a409f4a126ba36ba1c2b16ff5c5f6/Login-Page_M.jpg" data-mid="175022969" border="0"  src="https://freight.cargo.site/w/375/i/f9b9e63eec8168d045417f93413f54c2de6a409f4a126ba36ba1c2b16ff5c5f6/Login-Page_M.jpg" /&#62;
&#60;img width="375" height="1610" width_o="375" height_o="1610" data-src="https://freight.cargo.site/t/original/i/32fff6a7c0895cc9c6fee9f259dd893857a349e3a8963360766969916815da9f/Search-Result-Page_M.jpg" data-mid="175022971" border="0"  src="https://freight.cargo.site/w/375/i/32fff6a7c0895cc9c6fee9f259dd893857a349e3a8963360766969916815da9f/Search-Result-Page_M.jpg" /&#62;
&#60;img width="375" height="1420" width_o="375" height_o="1420" data-src="https://freight.cargo.site/t/original/i/e1cbea15b18cc165da1276a14c291aea06c8aedb15f109ed8ae6b658c0a42a31/Apartment-Page_M.jpg" data-mid="175022967" border="0"  src="https://freight.cargo.site/w/375/i/e1cbea15b18cc165da1276a14c291aea06c8aedb15f109ed8ae6b658c0a42a31/Apartment-Page_M.jpg" /&#62;
&#60;img width="375" height="1101" width_o="375" height_o="1101" data-src="https://freight.cargo.site/t/original/i/f646e58d70c86972dc92ee7742828c561df7b45ac518f0d7ac4e3158c811d2d9/Message-Page_M.jpg" data-mid="175022970" border="0"  src="https://freight.cargo.site/w/375/i/f646e58d70c86972dc92ee7742828c561df7b45ac518f0d7ac4e3158c811d2d9/Message-Page_M.jpg" /&#62;


	Prototypes
The prototypes below allow you to experience firsthand how Rentlist's website and mobile app can be used to complete the apartment renting task.


If you want to see more of my web design work you can check out these project ︎︎︎</description>
		
	</item>
		
		
	<item>
		<title>Baseball Cards</title>
				
		<link>https://farinazvala.com/Baseball-Cards</link>

		<pubDate>Tue, 11 Apr 2023 03:06:36 +0000</pubDate>

		<dc:creator>Farinaz's Portfolio</dc:creator>

		<guid isPermaLink="true">https://farinazvala.com/Baseball-Cards</guid>

		<description>50 Iterations of Baseball Cards

Print
Packaging
Abstract Design

&#60;img width="2000" height="923" width_o="2000" height_o="923" data-src="https://freight.cargo.site/t/original/i/74edd9613735ae269f4a4b5d2c762968ce8b04a48cb6ff0520ed68210e7563d9/GIF-MAKING-FOR-50.gif" data-mid="174965777" border="0"  src="https://freight.cargo.site/w/1000/i/74edd9613735ae269f4a4b5d2c762968ce8b04a48cb6ff0520ed68210e7563d9/GIF-MAKING-FOR-50.gif" /&#62;

This project's objective was to create fifty variations of a well-known work of graphic design. I selected Otis Shepard's 1965 baseball scorecard for the Chicago Cubs and deconstructed it to create fifty distinct compositions using its building blocks and colors. To ensure that the final output reflected the content of the original piece, I designed a set of fifty baseball cards featuring the greatest players of all time.


&#60;img width="900" height="780" width_o="900" height_o="780" data-src="https://freight.cargo.site/t/original/i/a69882db11dfe755b055894b9e40ea24d645fda61c97c244de42d26bdf062597/Farinaz_Valamanesh_Fifty_BCard_Cards.jpg" data-mid="174965937" border="0"  src="https://freight.cargo.site/w/900/i/a69882db11dfe755b055894b9e40ea24d645fda61c97c244de42d26bdf062597/Farinaz_Valamanesh_Fifty_BCard_Cards.jpg" /&#62;
&#60;img width="900" height="780" width_o="900" height_o="780" data-src="https://freight.cargo.site/t/original/i/adb126e9b21b3499e22ec2322e3a193aeb791eac2b5666de474988f188a6472b/Farinaz_Valamanesh_Fifty_BCard_CardwithPackage.jpg" data-mid="174965938" border="0"  src="https://freight.cargo.site/w/900/i/adb126e9b21b3499e22ec2322e3a193aeb791eac2b5666de474988f188a6472b/Farinaz_Valamanesh_Fifty_BCard_CardwithPackage.jpg" /&#62;
&#60;img width="900" height="779" width_o="900" height_o="779" data-src="https://freight.cargo.site/t/original/i/fde370e6451a0198b9d5c7979b98625b09fca4443db7724240e75362fa6edd0b/Farinaz_Valamanesh_Fifty_BCards-Package.jpg" data-mid="174965939" border="0"  src="https://freight.cargo.site/w/900/i/fde370e6451a0198b9d5c7979b98625b09fca4443db7724240e75362fa6edd0b/Farinaz_Valamanesh_Fifty_BCards-Package.jpg" /&#62;


&#60;img width="500" height="563" width_o="500" height_o="563" data-src="https://freight.cargo.site/t/original/i/137d7ca7fa9037e1b901a247bb3e65c35ee6673e6866161236db90e24f6fa950/Baseball-Cards-10.png" data-mid="174968215" border="0"  src="https://freight.cargo.site/w/500/i/137d7ca7fa9037e1b901a247bb3e65c35ee6673e6866161236db90e24f6fa950/Baseball-Cards-10.png" /&#62;
&#60;img width="500" height="563" width_o="500" height_o="563" data-src="https://freight.cargo.site/t/original/i/d3a3844c9f73f9474850b60d7c71cdcb6eb3098db5be9f2e9762428f68447f99/Baseball-Cards-14.png" data-mid="174968233" border="0"  src="https://freight.cargo.site/w/500/i/d3a3844c9f73f9474850b60d7c71cdcb6eb3098db5be9f2e9762428f68447f99/Baseball-Cards-14.png" /&#62;
&#60;img width="500" height="563" width_o="500" height_o="563" data-src="https://freight.cargo.site/t/original/i/bc6db7da21f3735995dcef761dc3eb360688051a16342b756c08ca61230ac85e/Baseball-Cards-16.png" data-mid="174968240" border="0"  src="https://freight.cargo.site/w/500/i/bc6db7da21f3735995dcef761dc3eb360688051a16342b756c08ca61230ac85e/Baseball-Cards-16.png" /&#62;
&#60;img width="500" height="563" width_o="500" height_o="563" data-src="https://freight.cargo.site/t/original/i/4c7ee76f8c0599028db03b57b8ea1dcc23b599781b0c2336442c938ee139153d/Baseball-Cards-04.png" data-mid="174966874" border="0"  src="https://freight.cargo.site/w/500/i/4c7ee76f8c0599028db03b57b8ea1dcc23b599781b0c2336442c938ee139153d/Baseball-Cards-04.png" /&#62;
&#60;img width="500" height="563" width_o="500" height_o="563" data-src="https://freight.cargo.site/t/original/i/bc640e12d47e322a7f5521450ef8d0243f122d09c31d778f1dd0cbf5cefc820c/Baseball-Cards-19.png" data-mid="174968247" border="0"  src="https://freight.cargo.site/w/500/i/bc640e12d47e322a7f5521450ef8d0243f122d09c31d778f1dd0cbf5cefc820c/Baseball-Cards-19.png" /&#62;
&#60;img width="500" height="563" width_o="500" height_o="563" data-src="https://freight.cargo.site/t/original/i/e03e3ee45a2ca5c168f7fecc07f05756e041c2d1d7f2705a02cc4dbad9e7288f/Baseball-Cards-46.png" data-mid="174968280" border="0"  src="https://freight.cargo.site/w/500/i/e03e3ee45a2ca5c168f7fecc07f05756e041c2d1d7f2705a02cc4dbad9e7288f/Baseball-Cards-46.png" /&#62;
&#60;img width="500" height="563" width_o="500" height_o="563" data-src="https://freight.cargo.site/t/original/i/32ae34d08a987c75aae48721b5e0da99e79340985b4f8fb99929aef56182cb47/Baseball-Cards-08.png" data-mid="174968206" border="0"  src="https://freight.cargo.site/w/500/i/32ae34d08a987c75aae48721b5e0da99e79340985b4f8fb99929aef56182cb47/Baseball-Cards-08.png" /&#62;
&#60;img width="500" height="563" width_o="500" height_o="563" data-src="https://freight.cargo.site/t/original/i/f359122cb30c05ec5d1bc4baf28366d0ff5ca611d264bc5981ec6198670907a3/Baseball-Cards-23.png" data-mid="174968251" border="0"  src="https://freight.cargo.site/w/500/i/f359122cb30c05ec5d1bc4baf28366d0ff5ca611d264bc5981ec6198670907a3/Baseball-Cards-23.png" /&#62;
&#60;img width="500" height="563" width_o="500" height_o="563" data-src="https://freight.cargo.site/t/original/i/352d1fc67b6b3173a559014b0a7c662c2a980f808cb2aa0295b94075a1aa0828/Baseball-Cards-07.png" data-mid="174968200" border="0"  src="https://freight.cargo.site/w/500/i/352d1fc67b6b3173a559014b0a7c662c2a980f808cb2aa0295b94075a1aa0828/Baseball-Cards-07.png" /&#62;
&#60;img width="500" height="563" width_o="500" height_o="563" data-src="https://freight.cargo.site/t/original/i/8c5aa218e00aa1da3f27b1cc72232e8cd3fab979bd63a9844aee20f2edbed09e/Baseball-Cards-05.png" data-mid="174966878" border="0"  src="https://freight.cargo.site/w/500/i/8c5aa218e00aa1da3f27b1cc72232e8cd3fab979bd63a9844aee20f2edbed09e/Baseball-Cards-05.png" /&#62;
&#60;img width="500" height="563" width_o="500" height_o="563" data-src="https://freight.cargo.site/t/original/i/3cb2378c628a7cd6a726a1399560fcc05135454c7a9dfebc710e27af5ac50191/Baseball-Cards-09.png" data-mid="174968211" border="0"  src="https://freight.cargo.site/w/500/i/3cb2378c628a7cd6a726a1399560fcc05135454c7a9dfebc710e27af5ac50191/Baseball-Cards-09.png" /&#62;
&#60;img width="500" height="563" width_o="500" height_o="563" data-src="https://freight.cargo.site/t/original/i/cf0f4f852c69d8400d52fb865d75fd1d6bb9a8a1952177d08e7a066e7c182f04/Baseball-Cards-26.png" data-mid="174968254" border="0"  src="https://freight.cargo.site/w/500/i/cf0f4f852c69d8400d52fb865d75fd1d6bb9a8a1952177d08e7a066e7c182f04/Baseball-Cards-26.png" /&#62;
&#60;img width="500" height="563" width_o="500" height_o="563" data-src="https://freight.cargo.site/t/original/i/fcf72dfb0f57662549cef1b51cb8dfc52093c5b8afe56e647376f819c9ab9ba5/Baseball-Cards-27.png" data-mid="174968255" border="0"  src="https://freight.cargo.site/w/500/i/fcf72dfb0f57662549cef1b51cb8dfc52093c5b8afe56e647376f819c9ab9ba5/Baseball-Cards-27.png" /&#62;
&#60;img width="500" height="563" width_o="500" height_o="563" data-src="https://freight.cargo.site/t/original/i/521a9c4a32baae03b06725512f8c5ca831afe3c20a59a32c0064236ce2ce1932/Baseball-Cards-17.png" data-mid="174968245" border="0"  src="https://freight.cargo.site/w/500/i/521a9c4a32baae03b06725512f8c5ca831afe3c20a59a32c0064236ce2ce1932/Baseball-Cards-17.png" /&#62;
&#60;img width="500" height="563" width_o="500" height_o="563" data-src="https://freight.cargo.site/t/original/i/c19aaa74f27b4fa122ddbd3946a5e263f29e20e362013672b91053ae0395a106/Baseball-Cards-25.png" data-mid="174968253" border="0"  src="https://freight.cargo.site/w/500/i/c19aaa74f27b4fa122ddbd3946a5e263f29e20e362013672b91053ae0395a106/Baseball-Cards-25.png" /&#62;
&#60;img width="500" height="563" width_o="500" height_o="563" data-src="https://freight.cargo.site/t/original/i/9230bf909b19d2fb2fa29dac146ecb6b14790248c46797c0f3024df8719c9d0f/Baseball-Cards-18.png" data-mid="174968246" border="0"  src="https://freight.cargo.site/w/500/i/9230bf909b19d2fb2fa29dac146ecb6b14790248c46797c0f3024df8719c9d0f/Baseball-Cards-18.png" /&#62;
&#60;img width="500" height="563" width_o="500" height_o="563" data-src="https://freight.cargo.site/t/original/i/70cdf9862928776c899ff49d8ab785709e40a823e9a638976bb17fdd4d1dcb01/Baseball-Cards-24.png" data-mid="174968252" border="0"  src="https://freight.cargo.site/w/500/i/70cdf9862928776c899ff49d8ab785709e40a823e9a638976bb17fdd4d1dcb01/Baseball-Cards-24.png" /&#62;
&#60;img width="500" height="563" width_o="500" height_o="563" data-src="https://freight.cargo.site/t/original/i/523f525e801bad6eb5f081bd61c62763688ed668a83aafe03a0b6b29a2e1d6fd/Baseball-Cards-06.png" data-mid="174968196" border="0"  src="https://freight.cargo.site/w/500/i/523f525e801bad6eb5f081bd61c62763688ed668a83aafe03a0b6b29a2e1d6fd/Baseball-Cards-06.png" /&#62;
&#60;img width="500" height="563" width_o="500" height_o="563" data-src="https://freight.cargo.site/t/original/i/55af50109b232f5002bfd2cab3d7fab3f4c6fabf914a4694263a50def9fc30d1/Baseball-Cards-32.png" data-mid="174968260" border="0"  src="https://freight.cargo.site/w/500/i/55af50109b232f5002bfd2cab3d7fab3f4c6fabf914a4694263a50def9fc30d1/Baseball-Cards-32.png" /&#62;
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</description>
		
	</item>
		
		
	<item>
		<title>Talking Through Symbols</title>
				
		<link>https://farinazvala.com/Talking-Through-Symbols</link>

		<pubDate>Sun, 09 Apr 2023 18:31:36 +0000</pubDate>

		<dc:creator>Farinaz's Portfolio</dc:creator>

		<guid isPermaLink="true">https://farinazvala.com/Talking-Through-Symbols</guid>

		<description>Talking Through Symbols

Visual Systems
Interactive Design
Publication
3D Design
&#38;nbsp;

&#60;img width="500" height="633" width_o="500" height_o="633" data-src="https://freight.cargo.site/t/original/i/8a16f39266bd24ca0d6e97ae69d676efcd5f1d6abf9e3d306231659ef9f4de7c/AR-Symbols_Hafez-25.png" data-mid="174970081" border="0"  src="https://freight.cargo.site/w/500/i/8a16f39266bd24ca0d6e97ae69d676efcd5f1d6abf9e3d306231659ef9f4de7c/AR-Symbols_Hafez-25.png" /&#62;

The Iranian people have historically hidden their true messages in layers of symbolism and metaphors due to a lack of freedom of speech. I developed a coded visual system using abstract forms and traditional Persian motifs to bring attention to this issue, which is often overlooked. The audience is invited to decode the messages using a provided key and help give a voice to the silenced. The goal is to shed light on this enduring issue that affects many, including the people of my country.


&#60;img width="800" height="155" width_o="800" height_o="155" data-src="https://freight.cargo.site/t/original/i/fa4a52a46122f68408780762f1d8428f7b00b554f44d187d085aab0a56feb23c/TTS_Portfolio-02.png" data-mid="174970429" border="0" data-scale="38" data-no-zoom src="https://freight.cargo.site/w/800/i/fa4a52a46122f68408780762f1d8428f7b00b554f44d187d085aab0a56feb23c/TTS_Portfolio-02.png" /&#62;
I developed a system to generate an abstract visual language to code the language. Each letter is represented by an abstract shape created by overlapping of up to four layers of symbols. I assigned a code to each letter, consisting of four digits with values of O, X, or null. The table below outlines how different values of the four layers are assigned to various visual characteristics, which are later translated into symbols.

&#60;img width="1500" height="492" width_o="1500" height_o="492" data-src="https://freight.cargo.site/t/original/i/a66428f2ee3a7c4562e73ca25dc369a7952983f9a4e6ba454222dad29a50f448/TTS_Portfolio-06.jpg" data-mid="174970690" border="0"  src="https://freight.cargo.site/w/1000/i/a66428f2ee3a7c4562e73ca25dc369a7952983f9a4e6ba454222dad29a50f448/TTS_Portfolio-06.jpg" /&#62;
&#60;img width="2000" height="1013" width_o="2000" height_o="1013" data-src="https://freight.cargo.site/t/original/i/e854fc65cfd32ee5ee7e5b2756b0e8cb6063c2e56d5201dfb1d42190ab25e267/TTS_Portfolio-07.jpg" data-mid="174970691" border="0"  src="https://freight.cargo.site/w/1000/i/e854fc65cfd32ee5ee7e5b2756b0e8cb6063c2e56d5201dfb1d42190ab25e267/TTS_Portfolio-07.jpg" /&#62;
The background layer is the first layer and appears in every letter. It is composed of either cold or warm colors or monochrome systems with white and a color/black. All symbols have a perfect square shape. The graph below illustrates the positioning of each layer and its borders on top of one another.
&#60;img width="2500" height="975" width_o="2500" height_o="975" data-src="https://freight.cargo.site/t/original/i/a00da53d199c154d9b3bf1d2ce1d70615ba585e1abd60032134fe0b2ab1e5432/TTS_Portfolio-08.jpg" data-mid="174971135" border="0"  src="https://freight.cargo.site/w/1000/i/a00da53d199c154d9b3bf1d2ce1d70615ba585e1abd60032134fe0b2ab1e5432/TTS_Portfolio-08.jpg" /&#62;


The second layer is the border, which can be either geometric in shape (various forms of a straight line) or based on traditional motifs.
&#60;img width="2500" height="979" width_o="2500" height_o="979" data-src="https://freight.cargo.site/t/original/i/26ac3992746da480850ff9edcf34dd86b2f6f66c17ba212b9199c019e62fa10a/TTS_Portfolio-09.jpg" data-mid="174971191" border="0"  src="https://freight.cargo.site/w/1000/i/26ac3992746da480850ff9edcf34dd86b2f6f66c17ba212b9199c019e62fa10a/TTS_Portfolio-09.jpg" /&#62;

All the symbols are one of the two groups of traditional or geometric, which represent one of the many dualities I’m facing: tradition vs. modernity. There is no overlap between the second and the third layer, so they are easily distinguishable from each other.
&#60;img width="2500" height="983" width_o="2500" height_o="983" data-src="https://freight.cargo.site/t/original/i/fd38b036059405308e5a00e5bd4be6e7f155f8d6e9d65da592d73be729f7cdd1/TTS_Portfolio-10.jpg" data-mid="174971154" border="0"  src="https://freight.cargo.site/w/1000/i/fd38b036059405308e5a00e5bd4be6e7f155f8d6e9d65da592d73be729f7cdd1/TTS_Portfolio-10.jpg" /&#62;


The fourth layer is the one that appears the least in the symbols since most of the letters have null as their fourth layer. It is the smallest component as well and sits right on top of all the other layers.
&#60;img width="2500" height="983" width_o="2500" height_o="983" data-src="https://freight.cargo.site/t/original/i/e3d4b81013fba08780907b128c19f7044f36aba68a5669d0df6d00d54094b990/TTS_Portfolio-11.jpg" data-mid="174971155" border="0"  src="https://freight.cargo.site/w/1000/i/e3d4b81013fba08780907b128c19f7044f36aba68a5669d0df6d00d54094b990/TTS_Portfolio-11.jpg" /&#62;


&#60;img width="800" height="155" width_o="800" height_o="155" data-src="https://freight.cargo.site/t/original/i/32a7b62339563c74a4efcbf25b94a71a7806987f22612d1a524296cdaec13142/TTS_Portfolio-03.png" data-mid="174971861" border="0" data-scale="37" data-no-zoom src="https://freight.cargo.site/w/800/i/32a7b62339563c74a4efcbf25b94a71a7806987f22612d1a524296cdaec13142/TTS_Portfolio-03.png" /&#62;
This system allows for up to 1,715,000 different ways to create a letter, depending on how many layers are active in that letter. Below is a sample set of the alphabet created using the system.


&#60;img width="2500" height="1400" width_o="2500" height_o="1400" data-src="https://freight.cargo.site/t/original/i/5455d151777f57493de4db615c1eb6f8b43db1d2127880ef129cff4db9e3f5ba/TTS_Portfolio-12.jpg" data-mid="174972374" border="0"  src="https://freight.cargo.site/w/1000/i/5455d151777f57493de4db615c1eb6f8b43db1d2127880ef129cff4db9e3f5ba/TTS_Portfolio-12.jpg" /&#62;
&#60;img width="2500" height="1400" width_o="2500" height_o="1400" data-src="https://freight.cargo.site/t/original/i/67a6b0604863c4b9f2d623af7ed7620e4bc6e2809b6dba5f2e5b6bf5f5e3f7e0/TTS_Portfolio-13.jpg" data-mid="174972375" border="0"  src="https://freight.cargo.site/w/1000/i/67a6b0604863c4b9f2d623af7ed7620e4bc6e2809b6dba5f2e5b6bf5f5e3f7e0/TTS_Portfolio-13.jpg" /&#62;
&#60;img width="2500" height="1400" width_o="2500" height_o="1400" data-src="https://freight.cargo.site/t/original/i/c9a0333595d40edf8b35e944b91e87dbbf92ed4b812dc2cdf5543307a7d310c4/TTS_Portfolio-14.jpg" data-mid="174972376" border="0"  src="https://freight.cargo.site/w/1000/i/c9a0333595d40edf8b35e944b91e87dbbf92ed4b812dc2cdf5543307a7d310c4/TTS_Portfolio-14.jpg" /&#62;
&#60;img width="2500" height="1400" width_o="2500" height_o="1400" data-src="https://freight.cargo.site/t/original/i/8fd09b9eadee137a9097d27efb4851259bf8683ff349ec33cb1353e806de5756/TTS_Portfolio-15.jpg" data-mid="174972377" border="0"  src="https://freight.cargo.site/w/1000/i/8fd09b9eadee137a9097d27efb4851259bf8683ff349ec33cb1353e806de5756/TTS_Portfolio-15.jpg" /&#62;
&#60;img width="800" height="155" width_o="800" height_o="155" data-src="https://freight.cargo.site/t/original/i/5682bba14fdce29267d626c76fe8cf7cb37d5f56acb71e9cbfe2828465461fb2/TTS_Portfolio-04.png" data-mid="174972031" border="0" data-scale="36" data-no-zoom src="https://freight.cargo.site/w/800/i/5682bba14fdce29267d626c76fe8cf7cb37d5f56acb71e9cbfe2828465461fb2/TTS_Portfolio-04.png" /&#62;
By connecting the encrypted squares, like any alphabet system, you can create sentences and messages.


&#60;img width="2500" height="1667" width_o="2500" height_o="1667" data-src="https://freight.cargo.site/t/original/i/b9a99f51d96c76d81915a7c9c19163411edac61613cb78f725dc12ba70e65b03/for-the-Website.jpg" data-mid="174974456" border="0" alt="Murals have historically been a highly effective medium for spreading messages of resistance." data-caption="Murals have historically been a highly effective medium for spreading messages of resistance." src="https://freight.cargo.site/w/1000/i/b9a99f51d96c76d81915a7c9c19163411edac61613cb78f725dc12ba70e65b03/for-the-Website.jpg" /&#62;

&#60;img width="800" height="155" width_o="800" height_o="155" data-src="https://freight.cargo.site/t/original/i/7da2ed33cea05bfbd7d6f5024e9077947af543ec574887a838fede81ea5aee4f/TTS_Portfolio-05.png" data-mid="174972084" border="0" data-scale="35" data-no-zoom src="https://freight.cargo.site/w/800/i/7da2ed33cea05bfbd7d6f5024e9077947af543ec574887a838fede81ea5aee4f/TTS_Portfolio-05.png" /&#62;My original plan for the thesis show was to showcase a large-scale installation of the symbol alphabet. The installation would have consisted of letters made up of four layers of acrylic, with each acrylic sheet having one symbol silkscreen printed on it. This would have allowed the viewer to see the layers separately or, at a certain perspective, see all the layers on top of each other. Additionally, extra acrylic sheets would have been provided for the audience to interact with and create their own letters and words using the provided key.

However, due to the 2020 pandemic and self-isolation, I came up with a different solution to bring my vision to life for the final show.&#38;nbsp;


&#60;img width="2000" height="1500" width_o="2000" height_o="1500" data-src="https://freight.cargo.site/t/original/i/e7edbd1ba6848b78c334774238d43025da28e135384f66f169344d6eda1c2222/high-res_landscape_side-view.jpg" data-mid="174975238" border="0" alt="3D model of the final installation" data-caption="3D model of the final installation" src="https://freight.cargo.site/w/1000/i/e7edbd1ba6848b78c334774238d43025da28e135384f66f169344d6eda1c2222/high-res_landscape_side-view.jpg" /&#62;
&#60;img width="2000" height="1500" width_o="2000" height_o="1500" data-src="https://freight.cargo.site/t/original/i/1a10b364d9356c93e66775b25a57cc762cd57628fe48d3891430265e11867f05/high-res_landscape.jpg" data-mid="174975239" border="0" alt="3D model of the final installation" data-caption="3D model of the final installation" src="https://freight.cargo.site/w/1000/i/1a10b364d9356c93e66775b25a57cc762cd57628fe48d3891430265e11867f05/high-res_landscape.jpg" /&#62;


&#60;img width="800" height="155" width_o="800" height_o="155" data-src="https://freight.cargo.site/t/original/i/449f2e805dca85445cbbeadc1ce0e883ab28b7d1ad8f38251db4d1706d895a1b/TTS_Portfolio-16.jpg" data-mid="174972122" border="0" data-scale="33" data-no-zoom src="https://freight.cargo.site/w/800/i/449f2e805dca85445cbbeadc1ce0e883ab28b7d1ad8f38251db4d1706d895a1b/TTS_Portfolio-16.jpg" /&#62;Since Issuu has recently changed its policy for publishing books more than 50 pages. This thesis book is temporarily unavailble. I’m currently looking for free alternatives! (coming soon)
&#60;img width="2500" height="1656" width_o="2500" height_o="1656" data-src="https://freight.cargo.site/t/original/i/7fb7dfda66e3fbfd70fb0d81d0e15251b337a4f0dbf7458e68ee5f9275389bf1/cover-mockup.jpg" data-mid="174975893" border="0"  src="https://freight.cargo.site/w/1000/i/7fb7dfda66e3fbfd70fb0d81d0e15251b337a4f0dbf7458e68ee5f9275389bf1/cover-mockup.jpg" /&#62;</description>
		
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